Get Educated

The American Gem Society® is dedicated to promoting the ethical representation of all jewelry products.  A variety of educational products and services are available to individuals with an interest in gemology, sales, and appraising.

Find a Jeweler

Shop with confidence. Shop with an American Gem Society jeweler. Find one near you by entering a zip code below.

Sell Your Jewelry

Have jewelry to sell? Visit an American Gem Society jeweler for a no-obligation consultation and offer.

Consumer Protection Kit

Receive a FREE comprehensive guide to help with your fine jewelry purchases, including information on the 4 Cs, Jewelry Care and Cleaning, Colored Gemstones, and Birthstones.

American Gem Society: Top Jewelry Association

What is the American Gem Society?

Your protection.

In 1934, the American Gem Society was founded for one purpose: to make it easier and safer to buy jewelry. The idea is simple. We provide a list of knowledgeable and reputable retailers so you can shop with confidence, as well as diamond education resources.

See our list of knowledgable and reputable:

• US Jewelry Stores
  
• Canadian Jewelry Stores
  

The American Gem Society was formed by top jewelers, and their like-minded partners, who want to protect people like you. To ensure that members of the American Gem Society are trustworthy and dedicated to protecting you, we make obtaining membership difficult:

• Only 1 out of every 20 jewelers opt to meet the qualifications for membership into our jewelry association.  And that doesn’t guarantee entry.
• Application review by a panel of peers.
• Annual recertification to maintain membership.

We take protecting you seriously.