Video: AGS Member Parlé

Consumer Protection Since 1934®

The American Gem Society (AGS) brings together jewelry professionals committed to excellence, expertise, integrity, and lifelong learning. Together, we're creating jewelry experiences that inspire trust and celebrate life's most meaningful moments. For more than 90 years, AGS has helped consumers buy with confidence while empowering members through education, credentials, and community.

Video: AGS Member Parlé

Our Values

Where Integrity and Expertise Meet Your Most Meaningful Moments

Jewelry is personal. It marks milestones, passes through generations, and becomes part of who we are. That's why every detail matters. AGS members are united in a commitment to these core values:

EXPERTISE

Shop with confidence, knowing you're in caring, capable hands. Through ongoing education, advanced credentials, and deep expertise, AGS jewelers help empower you in life's special moments.

EXCELLENCE

Excellence is a choice, and we commit to it every day. From exceptional craftsmanship to personalized service, AGS jewelers are dedicated to creating an experience that's as remarkable as the jewelry itself.

ETHICS

Trust is earned through every interaction. AGS members uphold rigorous ethical standards, providing honest guidance and transparent recommendations throughout the jewelry buying process.