Why the

American Gem Society

The American Gem Society is the country’s preeminent jewelry trade organization dedicated to consumer protection. Which basically means, if you’re looking to buy jewelry, you just clicked to the right website.

Since 1934, we’ve been making it easier and safer to buy jewelry of any kind. Even if you don’t know the first thing about cut and clarity, we can help you, educate you, and point you in the direction of jewelers that are dedicated to protecting you.

Fun with Jewelry

Want to know more about the American Gem Society jewelers? Curious about the latest jewelry styles? Click below!

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Singing the Blues

By Danielle Barber, Suna Bros. I’ve got a bad case of the winter blues. December heralds shorter days and longer nights. There’s a chill in

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Singing the Blues

By Danielle Barber, Suna Bros. I’ve got a bad case of the winter blues. December heralds shorter days and longer nights. There’s a chill in

Read More »