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Where and How to Buy Diamonds Safely

A couple who wants to buy a diamond safely looks at diamond engagement rings in a jeweler’s display case.


Buying a diamond is a big purchase. You’ve probably put a lot of thought and time into this decision. Buying a diamond is often celebrating a momentous occasion. It’s meaningful and – let’s be honest – it’s an investment. You want to choose your diamond carefully and spend your money wisely. How can you buy a diamond and feel confident in your decision.

Let’s look at where and how you can buy diamonds safely.

What kind of research can I do before buying a diamond?

Most people don’t buy a diamond on a whim. You need to do a little research before you buy. Often, the first thing to do is look at different types of diamonds and find the one that fits your style (or the style of the person who will be wearing the diamond).

Diamonds come in a variety of shapes, styles and settings. You can learn more about that by reading our article called, “How to Buy a Diamond Engagement Ring” It’s a good idea to become familiar with all the options so you can find exactly what you like.

But style is just one consideration. You also want to ensure the diamond you buy is worth the price. This is where the classification of diamonds comes into play.

How are diamonds classified?

Diamonds are classified by the 4 Cs. Cut, color, clarity and carat weight. Most people have heard of the 4 Cs, but they don’t feel qualified to know if the diamond they buy is priced accordingly. For this, you need a credentialed jeweler, such as an American Gem Society (AGS) jeweler. When you look for a jeweler with this designation, you are taking an important step toward buying a diamond safely.

The good news is there are beautiful diamonds to fit different budgets. If you want to learn more about the 4Cs, read our detailed description.

Who can help you when you are buying diamonds?

As we discussed, before buying diamonds, you want to feel informed about your choices. Most of us are not gemologists, so a little education beforehand can go a long way. Once you have done a little research and have some ideas about the style, size and setting of the diamond you want to purchase, you want to find the right jeweler.

There are many places to buy diamonds, and you’re probably wondering, who can I trust when buying a diamond? When you put your hard-earned money down for a diamond, you want to be assured that no one is taking advantage of you and that you’re buying a quality gemstone.

Having a trusted jeweler is key to feeling confident about purchasing a diamond. AGS jewelers are dedicated to consumer protection. If you choose an AGS jeweler to buy a diamond, you’ll have someone on your side who understands diamonds and gemstones. Here are some facts about AGS jewelers:

  • Your AGS jeweler will know if the diamond you’re considering comes with a grading report, and they have the expertise to explain that grading report to you.
  • AGS jewelers receive ongoing education and an annual recertification process, so you can be assured they are at the top of their game.
  • AGS jewelers have pledged to protect their customers by providing expert gemological knowledge of the products they sell and adherence to strict standards of ethics.

Find an AGS Jeweler

Diamond buying should be a fun and exciting prospect. But, of course, you want to buy a diamond safely. Make sure you’re using an AGS credentialed jeweler. With an AGS jeweler on your side, you have expert guidance for making an informed, educated decision as well as a good investment.

Luckily, finding an AGS jeweler near you is easy. We offer a Find a Jeweler tool on our website that allows you to search for AGS jewelers in your area.