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The Power of Membership:

Value-Added Marketing Benefits that Amplify Your Brand

Let us promote you! One of the most powerful benefits of being a member of the American Gem Society (AGS) is our value-added opportunities. We have numerous ways to promote you, at no extra cost. Explore the links below to learn how you can harness the power of your membership.

Each day, we post beautiful images and videos of our members’ jewelry across our social networks! We are active on Facebook, Instagram, LinkedIn, and Pinterest and reach an audience of millions daily that includes members of AGS and the trade, media and influencers, and, of course, consumers.

If you have product that you would like for us to post on any of our social media pages, please email your images and/or video with suggested captions to [email protected]

You can visit our social media pages here:

We started a trend in the industry that continues: Instagram Takeovers! Take over the Society’s Instagram page for a day: your product can be seen by our audience. Showcase your beautiful jewelry and describe it in your own words!

If you’re interested in learning more about our Instagram Takeovers, click here to review our guidelines.

To schedule an AGS Instagram Takeover, contact [email protected].

Retailers: We want you to star in our new IGTV series, “Sparkle Sessions!”

“Sparkle Sessions” helps consumers meet the jewelers behind the counter. They learn about the benefits of shopping with our knowledgeable and expert members. They also discover what makes AGS jewelers so special: their passion and love for jewelry!

These short videos help consumers connect with you, get to know you better, and learn a thing or two about jewelry and gemstones!

Vendors: Ask your retail partners to feature your jewelry in a “Sparkle Session!” Doing a trunk show or event? Film one together!

Visit or contact [email protected] for more information.

This is your opportunity to show off your expertise on the amazing gemstones you work with every day!

“All About Birthstones” features the special birthstone(s) representing each month. Tell us about the history, origins, and characteristics of each gem, as well as share jewelry trends and designs that incorporate these fascinating gems.

These videos help other members connect with you, get to know you better, and they can use the videos to help train their staff.

They also help consumers learn more about their birth month’s special gem.

Visit to view “All About Birthstones” videos.

To view the guidelines click here.

Each season, we update our “Trending Now” page on to showcase key jewelry trends that are instant classics.

This page features the incredible jewelry of our AGS members and is seen by consumers, the AGS community, and the media!

Submit your images and product descriptions at

The “Spotlight” series in Spectra and Spectra Update lets members get to know you and your business better.

Your spotlight will also include three to five high-resolution images that correspond with the interview.

To participate in a “Spotlight,” contact [email protected].

Write for our publications and share your expertise!

Submit an article for either of our member publications, our quarterly magazine, Spectra, or semi-monthly eNewsletter, Spectra Update.

We also need content for our online learning portal, AGS PRO, and are looking for content on diamonds and gemstones, jewelry trends, marketing, sales, business best practices, legal, DEI, and HR.

Want to reach consumers? Write for our quarterly eNewsletter, Brilliance, and the AGS blog where you can demonstrate your expertise to our consumer audience.

To submit an article, visit or contact [email protected] for more information.

We’re always on the lookout for speakers and subject matter experts to present live webinars to the AGS community. These webinars are hosted monthly by the AGS Young Titleholders as well as shared on our educational portal, AGS PRO. 

If you have a presentation you’d like to submit for consideration, please click here to access the submission form.

Your submission is greatly valued and will be carefully reviewed. If your content is not selected, you are welcome to submit it again or you may submit a different topic or format.

Be part of the conversation on social media!

Ask to join the AGS Members-only Facebook Group, where you’ll find the latest news from the AGS community and industry. As a member of the community, you’re invited to post your company news, job openings, product images, or video. For the AGS members-only Facebook Group posting guidelines, click here.

Once you’ve joined the page, check out our Retailer SourceHub Chat, where retailers can source products and services directly with AGS Suppliers and Sustaining members. Read the Guidelines for the Chat here.

Be sure to follow the AGS Community page on Instagram, too! Get news on AGS events, benefits, learn more about vendor products and services, and more. On Fridays, we spotlight an AGS vendor for Vendor Member Spotlight. Send an image to [email protected] along with a caption describing a product or services and ask to be part of our Vendor Member Spotlight series.

Schedule a marketing consultation with one of our marketing professionals. They will discuss your goals and help develop a strategy that will amplify your message and promote your product to our audience. Contact [email protected] to request a consultation.

If you want to get your specific message to AGS members directly, we offer a variety of paid opportunities to fit all budgets, such as dedicated eblasts, advertising, and sponsorships. To learn more, click here and view the media kit.