Guidelines for the American Gem Society’s Sparkle Sessions Series

The American Gem Society (AGS) wants you to star in our InstaSeries, the “Sparkle Sessions!”

Our goal with the “Sparkle Sessions” is to help consumers meet the jewelers behind the counter, and learn the benefits of shopping with our knowledgeable, expert members. These videos can help consumers connect with you, while getting to know you better, and learn a thing or two about jewelry!

To submit a video, please use an FTP transfer service, such as WeTransfer or Dropbox, and send it to marketing@ags.org.

Guidelines:

  • Show off a custom piece from your store or from an AGS supplier. Please note: we cannot promote jewelry from vendors who are not AGS members. Click here to search for an AGS Supplier.
  • You (or members of your team) are the star of the video! Film your video on a smartphone, via a computer webcam, or have it filmed by someone else.
  • Explain to consumers why you love the piece and why it’s special. This is meant to be a fun but educational piece. Want to show a couple of pieces of jewelry? Go for it! We recommend keeping the videos between five and 10 minutes.
  • Please Note: All videos submitted to the American Gem Society must be fully edited before submitting.
  • The spokesperson(s) in the video should introduce themselves or include their name in the lower thirds of the opening frame.
  • Per Instagram, the video size needs to be under the 650MB file size limit. The video dimensions are 1080 x 1920 pixels and an aspect ratio of 9:16 (same as Stories, for context).
  • Instagram videos should be vertical to allow for the best viewing.
  • Your video will also be promoted via the American Gem Society’s Instagram Video channel.
  • AGS will alert you when it’s posted so you can cross-promote it in your channels.

Once the video is approved by AGS, a release form will be sent via DocuSign providing AGS with permission to publish the content. Questions? Email marketing@ags.org.

Recent Sparkle Sessions