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Supplier Spotlight: Windsor Jewelers, Inc.

In 1986, Windsor Jewelers, Inc. was founded by Paul Lubetsky in New York City’s Diamond District. Windsor initially focused on estate jewelry buying in their New York office and organizing estate buying events at retail stores across the United States and internationally.

During the late 1990s, Windsor expanded into large-volume acquisitions of “Brand New Old Stock” from top manufacturers and brands.

They acquired important collections from renowned brands such as Bulgari, Van Cleef & Arpels, Harry Winston, and Henry Dunay; invested in red-carpet favorite Marina B, and were the custodian of significant historical pieces, such as the Arcot II from the crown of King George, and a natural pearl necklace formerly owned by the Queen of Sweden.

In the early 2000s, Windsor began investing in rough natural-colored diamonds and colored gemstones with notable acquisitions such as the second largest fancy red diamond weighing over three carats and an over 30-carat vivid red Mahenge spinel named “The Flame of Mahenge.”

Avi Fattal, President of Windsor Jewelers, Inc., speaks more about their vast and varied inventory and how they support their retail clients.

“We consistently carry an unrivaled selection of branded fine jewelry at sub-wholesale prices, estate pieces from almost every era, and a wide variety of colored gemstones and diamonds. We focus on higher-quality production in modern jewelry, 18K and platinum only, and always have a selection of special signed pieces.”

Because of the complex nature of their inventory, Windsor Jewelers, Inc.’s sales and marketing teams possess a wealth of knowledge to ease the onboarding process. “It’s not as though we have a single designer to learn our ‘brand story,’ instead our inventory can incorporate hundreds of brands and many eras, which allows for great storytelling,” says Avi.

Windsor provides marketing support through product photography, advertising images, video assets, and graphic design to assist with this storytelling.

Avi adds, “While venturing into an unknown market may seem daunting, a trusted partner in the estate industry can make this department a seamless, lucrative, and attractive addition to your store.”

What are the main reasons to consider offering estate jewelry? “The estate market is unique in that each piece is typically one-of-a-kind, profitability margins are in excess of keystone, and its preloved nature offers consumers a sustainable option,” explains Avi.

One of the more exciting pieces Windsor Jewelers, Inc. has had the pleasure of owning was Shirley Temple Black’s blue diamond. The actress’s father purchased the cushion-modified brilliant-cut fancy deep blue diamond, weighing 9.54 carats with VVS2 clarity, in 1940 to commemorate the 12-year-old’s latest film, The Blue Bird. Temple owned the ring until she died in 2014.

Click here to learn more about this amazing acquisition!

Windsor Jewelers, Inc. values their American Gem Society membership for many reasons, but most significant among them is the ability to connect with and provide solutions to the most respected jewelers in the industry. Avi shares, “As a small business ourselves in this niche industry, we understand the importance of offering diverse products and specialized services tailored to each retailer’s needs.”

To learn more about Windsor Jewelers, Inc., go to

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