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Why the American Gem Society

The American Gem Society is the country's preeminent jewelry trade organization dedicated to consumer protection. Which basically means, if you’re looking to buy jewelry, you just clicked to the right website. Since 1934, we’ve been making it easier and safer to buy jewelry of any kind. Even if you don’t know the first thing about cut and clarity, we can help you, educate you, and point you in the direction of jewelers that are dedicated to protecting you.