Member News

Gumuchian’s tagline, “designed by women for women,” says it all. Anita Gumuchian and her daughters, Myriam and Patricia, are incredibly passionate about what they design, and do, for the industry. “Being a woman is a plus in our industry, as we know how a piece should feel while wearing it and we can test-drive all our pieces for comfort and wearability,” says Myriam Gumuchian Schreiber, co-owner and vice president of Gumuchian. “We think of things that perhaps men don’t consider, such as how clasps on bracelets and necklaces should not pull on our clothes, how necklaces shouldn’t turn upside down

If you were given the opportunity to bring your career to the next level, would you take it? Most definitely! The AGS Young Titleholders (YTs) AGS Way Course scholarship is your ticket towards career advancement. The deadline to apply is April 15. AGS Way Course The AGS Way Course is the core credentialing course for the American Gem Society (AGS) that is offered virtually and on-demand. It covers the history, mission, vision, and values of being an AGS member. Earning an AGS credential is an achievement to be proud of! It proves your commitment to ethics, knowledge, and consumer protection,

Clientbook is a mobile app that facilitates easy clienteling by high-ticket retail sales associates. By using Clientbook, retailers gain visibility and control over the customer experience, resulting in more store visits, better sales conversion rates, and higher average dollar sales. Clientbook also drives relationship building by keeping track of the details in a client’s life so that the sales associate can focus on the relationship and give the guidance clients want. Once that trusting relationship is established, customers become life-long clients—even legacy clients—where their children ultimately become clients as well. “Jewelry lasts forever, it becomes an heirloom. The job of the sales

By Jewelers Mutual Group A grab-and-run theft is when a criminal(s) walks into a jewelry store, appearing to browse the merchandise. They typically move toward the most valuable merchandise on the showroom floor and ask to see a particular piece. From there, they simply run off with whatever they asked to view. The number of small-scale thefts reported to the Jewelers’ Security Alliance every year remains staggering. Each incident may represent a small dollar amount when compared to other types of crimes, but they add up fast. How do you prevent grab-and-run theft? Ask to see a customer’s ID before allowing the

April 26, 2021 | 9:00 a.m. – 12:30 p.m. Pacific | $99 Registration for Confluence opened yesterday! You should have received an email announcing this exciting news, but if not, read on! Confluence will feature an innovative lineup of experts and influencers, including two renowned keynotes—Andrew Davis and Nicole Leinbach Reyhle—who will give you the tools and skills to help you rise above your competition! Learn new techniques to grow your customer base and sales: Using social media to drive sales (“social selling”) Creating customer loyalty Expanding your online visibility Turning your social influence into brand advocacy Learning how to

The following individual has recently earned the prestigious designation of Registered Jeweler (RJ) by the American Gem Society: Katrina Sustachek, RJ Rasmussen Diamonds Mount Pleasant, WI

The following individuals have recently earned the prestigious designation of Certified Sales Associate® (CSA) by the American Gem Society: Michael Burke, CSA Jeweler’s Touch Brea, CA Linda Gold, CSA Jeweler’s Touch Brea, CA Julie Gouldener, CSA Nelson Coleman Jewelers Towson, MD

Gunderson’s Jewelers, an independent, family-owned jewelry retailer, announced today that is has acquired Minneapolis-based JB Hudson Jewelers from The Pohlad Companies. In 1945, watchmaker George Gunderson founded Gunderson’s Jewelers in Sioux City, IA. Now in its third generation of family ownership, Gunderson’s operates stores in Sioux City, IA, Omaha, NE, Sioux Falls, SD, and Fargo, ND. “What drew us to JB Hudson was its reputation for outstanding customer service. Founded in 1885, JB Hudson has been serving customers with a selection of fine jewelry and timepieces, while offering the repair of treasured pieces. We have admired JB Hudson for years

This month’s birthstone video features aquamarine, presented by Danielle Barber with Suna Bros., Inc. For over 85 years, Suna has created classic diamond and colored gemstone pieces that are timeless! Retailers: you’re welcome to share this video on your social media platforms. What is the AGS “All About Birthstones” video series? This new series gives you the opportunity to share your expertise on birthstones with your fellow members through short, one to three-minute videos discussing the characteristics and qualities of gemstones. Your video will be featured in our monthly Spectra Update and in AGS PRO. Interested in Submitting a Video on Birthstones?