Member News

If you’re a seasoned jewelry designer, bench jeweler, artisan, gem cutter, or manufacturer, TC Brand Consulting has the expertise to help propel your vision and make your business become a reality. Tammy Cohen, owner of TC Brand Consulting, and her team, work to build your brand and take it to the jewelry-buying public. We had the opportunity to speak to Tammy about her company’s one-of-a-kind services, get some advice on branding a jewelry company, as well as insight on branding trends for 2022. Tammy, can you tell us more about what TC Brand Consulting does and your process? My goal

By Jewelers Mutual Group A lot of jewelry crimes that make headlines in the news today revolve around smash-and-grab robberies. These are often high-profile, brazen attacks that happen quickly and result in high-dollar losses. If you’ve ever seen surveillance footage of one, it almost appears as though nothing could have been done to stop it—but that’s not always the case. After casing a variety of jewelry businesses, criminals know a soft target when they see one. Follow these seven tips for preventing smash-and-grab robberies to make your business a hard target, and discouraging criminals from attempting it at your location.

By Kimberly Tate, Content Creator, American Gem Society The year is almost over, which means we are all thinking about the future. If you create New Year’s resolutions for your business, then we have a few suggestions that we think can help you. We sprinkled in a few personal suggestions too, for a little added inspiration! 1 Ask us to help promote you! An easy way to show off your beautiful jewelry or get the word out about an in-store event is to let us amplify your message. Send us your photos for our social media or our Trending Now

On the first official evening of Conclave, Monday, April 25, the AGS community is treated to an evening of wonderful food and conversation while admiring incredible jewelry. This unique and immersive experience is the AGS Suppliers’ Showcase and Reception! This event is like no other, as we break down the walls of traditional trade shows to create an atmosphere where AGS Retailers can mix with AGS Suppliers in a low-pressure format. It’s a great opportunity to make connections, and of course, try on some stunning jewelry! AGS Suppliers: Are you interested in being a part of this Conclave favorite? Click

From a successful entrepreneur and philanthropist to a trailblazing sports agent to a professional sports personality, you’ll be inspired, empowered, and energized by this year’s exceptional Keynote speakers! Marcus Lemonis Opening Keynote Many know him as the “business turnaround king” and star of CNBC’s prime-time reality series The Profit. Lemonis’ notoriety has been established by his tenacity, shrewdness, and determination. His biggest business success is as the chairman and CEO of Camping World, the nation’s largest RV and outdoor retailer, and Good Sam, the world’s largest RV owner’s organization. On his TV show, The Profit, he lends his expertise to

The following individuals have recently earned the prestigious designation of Certified Sales Associate® (CSA) by the American Gem Society: Stephanie Coates, CSA Knar Jewellery Guelph, ON, Canada Jonathan Paz, CSA Worthmore Jewelers, Inc. Atlanta, GA Mary Laurel Underwood, CSA Underwood Jewelers Jacksonville, FL

The following individuals have recently earned the prestigious designation of Registered Jeweler (RJ) by the American Gem Society: Yash Kumar Naran, RJ Ben Bridge Jeweler Seattle, WA Jamie Norton, RJ Holliday Jewelry Klamath Falls, OR

Forty years ago, Joshua Javaheri, president of Joshua J Fine Jewelry, became fascinated with the jewelry trade and design, and fell in love with diamonds while helping out at his family’s jewelry store. He joined the family business after high school and eight years later, ventured out and began his own business. Joshua attributes much of his success to a lot of hard work, making the right decisions, and remaining humble. Joshua J Fine Jewelry joined the AGS community because they believe that their membership is one way they can support the mission of ethical business practices and consumer protection.

By Danielle Barber, Suna Bros. I’ve got a bad case of the winter blues. December heralds shorter days and longer nights. There’s a chill in the air and frost underfoot as planet earth tilts on its axis while twirling around the sun. But my kind of winter blues refers to two frosty-hued gemstones: blue zircon and tanzanite. December babies, celebrate! The last month on the calendar offers the largest birthstone selection, all of which happen to be in my favorite color…blue. Zircon offers an unexpected palette of cherry, amber, golden, green, and clear gems, but its electric blue is the

Apply for a Scholarship from the Young Titleholders The AGS Young Titleholders (YTs) are proud to offer two educational scholarships that can help advance your education and build your skills. AGS Way Course The AGS Way course is the online, core credentialing course for the American Gem Society (AGS). It explores the rich history of AGS, what it means to be an AGS member and titleholder, the AGS brand and marketing your membership, grading and appraisal standards, standards for ethics, cut grading, as well as preparation for the 2-Diamond Practical Exam, and how to tie it all together to make