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Certified Gemologist® Appraiser | December 2021

The following individuals have recently earned the prestigious designation of Certified Gemologist® Appraiser (CGA) by the American Gem Society: Stephanus (Bert) Esterhuysen, CGA Henne Jewelers, Inc. Pittsburgh, PA Melissa Scott, CGA Julz by Alan Rodriguez Canton, OH Katrina Sustachek, CGA Rasmussen Diamonds Mount Pleasant, WI Lynn M. Thomas, CGA McCary’s Jewelers Shreveport, LA Jessica Vaughn, CGA Lux Bond & Green – Exec. Office West Hartford, CG Mark A. Vinson, CGA Troy Vinson Jewelers Fort Worth, TX Ian A. Wamboldt, CGA House of Stones New Philadelphia, OH Kendra K. Wollert, CGA Olufson Designs Corvallis, OR

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Feel the Energy of Conclave!

Haven’t registered for Conclave? Lauren Johansen, CSA, Director of Membership Strategy and Experience at AGS, has this friendly reminder that Conclave’s Early Bird Rate, sponsored by GIA, ends on January 31! Click the video to hear her special message. Save on Conclave! More information on the educational sessions will be available soon! Visit ags.org/Conclave. Questions? Contact [email protected].

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Community News: Chatham Jewelers Celebrates 70 Years

Do you have news you’d like to share with the AGS community? “Community News” puts the spotlight on your business’s notable news! In this issue of Spectra Update, we’re featuring an article from Chatham Jewelers, in celebration of their 70th anniversary. During their 70th Anniversary Holiday Gala, in gratitude for an amazing year, Chatham Jewelers honored Walter and Pota Meier, who founded the business 70 years ago. Walter, who passed away on July 31, 2021, predeceased by Pota, stopped coming into the store on a daily basis only two years before that. He had been a member of the American

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Tips for Hiring the Best Employees

By Donna Jolly, RJ, Director of Marketing, American Gem Society and AGS Laboratories Looking to hire? Finding the right candidate is a crucial component of your business’s success. It can save you money in the long run and the right candidate can increase sales or productivity. Here’s some advice we gleaned from HR and hiring professionals’ websites. Hire full-time, not part-time. There is a belief that hiring numerous part-time employees allows you more flexibility in scheduling, however, you may end up with more employees disengaged with your store’s brand, especially if you they have to work multiple jobs to make

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Reach New Heights: Apply for a Young Titleholder Scholarship!

If one of your professional goals for 2022 is to elevate your education, the AGS Young Titleholders (YTs) can help! They are offering two educational scholarships that’ll give you the opportunity to expand your skills and propel your career. AGS Way Course If one of your professional goals is to earn your AGS credential, then you’ll be on your “way” with the AGS Way course! Earning an AGS credential is an achievement to be proud of. It demonstrates to your customers that you have the knowledge and skills to help them! To learn more and apply, click the button below.

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You Are the Heart of Our Community

The start of a new year is a time for renewing our commitment to the things we hold dear, and in some cases, striving to try something new or achieve more, personally or professionally. We look at where we came from and have a moment to think about where we are headed in the next 12 months. At the American Gem Society (AGS), our goal is to constantly add value to your membership, which we’ll continue to do in 2022 by thinking creatively and strategically to meet your changing needs. We’re excited about the year ahead and supporting your business

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The Report Report: Laboratory-Grown Diamond Reports

By Jerrica Hamblin, Laboratory Program Development Analyst, AGS Laboratories The Laboratory-Grown Diamond Report is a result of over a year of research to develop a product that helps jewelry buyers better understand the qualities of laboratory-grown diamonds. This tool was also designed to assist retailers in selling laboratory-grown diamonds, with additional educational references and consumer-friendly videos. The Laboratory-Grown Diamond Report comes in a digital format and is a component of Only My Diamond® for laboratory-grown diamonds. The online experience contains additional educational information, specifically created with the customer in mind. Other elements of the unique platform include: A special section

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Under the Scope: A Diamond Simulant

By Wade Abel, CG, Director of Gemological Services, AGS Laboratories It’s no secret that AGS Laboratories only grades diamonds. On the rare occasion, something may be submitted to the Lab for diamond grading that is not a diamond; instead, it is a diamond simulant. A diamond simulant is any material that could be used to imitate a diamond with different chemical properties. There are safeguards in place at the Lab that alert us if something may not be a diamond before the gem goes through for any services. First, we do preliminary screening to see if the material could be

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Want Fresh Ideas for Boosting Jewelry Sales? Visit AGS PRO!

We know this is your busiest month, but if you have some spare time from selling, holiday prepping, shopping or events, we wanted to share with you three pieces of valuable online learning that could help you with sales. Cash In With Color First up, if you never saw this popular webinar with Jonathan and Brecken Farnsworth, from Parle Jewelry Designs, then check out “Cash in with Color” this month! With thriving retail partnerships throughout the country, they know how to make color a profitable category no matter your store’s demographic. Enjoy an exciting and fresh perspective from one of

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Ways Members Drive Holiday Traffic and Engagement on Social Media

Members of the AGS community are helping their clients get in the holiday spirit in a number of ways, and they are using social media to draw in shoppers. We scrolled through Facebook and Instagram to see what kind of promotions AGS retailers post regarding their holiday events. Here are some that caught our attention. Jay’s Jewelry showed their community spirit by promoting a Christmas parade and inviting attendees to shop their holiday specials. It’s a clever idea to leverage nearby community events as a way to invite customers to stop by while they are in the neighborhood. Windsor Fine

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