Engagement

4 Reasons Diamonds are Not Expensive

By Preston Wallace, CGA, K-Jon’s Jewelery Customers walk in my door every day and say “Wow! $8,000 for that?  Diamonds are expensive!”  But they’re not.  I know what you’re thinking: I’m crazy, right?  No, I meant what I said, and no, I’m not crazy.  If you consider what diamonds are, how we get them, and what their value does over time, I think you’ll agree that diamonds are NOT expensive.  Here are 4 reasons why: 1. Diamonds are Rare On average, one million diamonds must be mined to find one 1ct diamond.  Think about that!  Diamonds are extremely rare, especially

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Put a ring on it

By Donna Jolly, CSA American Gem Society You may think the holidays are over, but they aren’t. The most important romantic holiday of the year is just over a month away, and while it may seem too soon to plan, if you want to give your special someone an engagement ring for Valentine’s Day, then we need to get down to business. First off, if you don’t already have a jeweler, you can find a professional one right here. These jewelers all have credentials from the American Gem Society, which means they have chosen to take their gemological education to the

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Virtual Facets: The building blocks of sparkle

By Marc Nanasi, NEI Diamonds We know that a standard round Brilliant Cut has 57 (sometimes 58) facets, so how come when you look into a diamond, it appears that there are hundreds of flashing geometric shapes? Those flashes are known as virtual facets, and collectively they dictate a diamond’s sparkle. When light moves through a stone, it travels a longer distance than you would expect: A ray of light enters the diamond through one facet, reflects off two different facets, and exits the stone through a fourth. Because these facets work together to direct light, slightly tilting any facet

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Canary Diamond, Sing to Me!

By Megan Cott, Social Media Associate, Yael Designs Want to know what the hot new trend in celebrity engagement rings is? Canary Diamonds are all the rage lately and we are not surprised these dazzling lemon drops are making a splash. After all, who could resist such a cheery, sunny diamond sparkling on their ring finger? It also doesn’t hurt that in addition to the sentiments of love and commitment associated with colorless diamonds, the Canary Diamond has an added meaning of prosperity and joy. The most recent, and one of the biggest, Canary Diamond engagement rings we have seen

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So you think you know a guy who knows a guy who has a cousin who can help you find a diamond?

By Evert P. Botha, Registered Supplier, Embee Diamonds Think again. Truth be told, just about everyone knows someone in the diamond and jewelry trade, but do you have a relationship with a trusted jewelry professional? Someone with the credentials to prove that they know their stuff? Someone that’s not interested in simply selling you what they have available at a bargain price? So called “bargain” prices on diamonds should always raise several red flags. Let’s look at some of the many factors that impact such “bargain” prices. Firstly, origin or conscience. Diamonds that make their way into the supply pipeline

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PERFECT PROPOSAL TOOLKIT OFFERS LAST MINUTE VALENTINE’S PROPOSAL

If you are planning on popping the question, this one is for you: If you haven’t heard about our Perfect Proposal Toolkit, check it out. The Toolkit, available through February 15, 2013, offers a quirky collection of tips and suggestions for planning the perfect proposal, as well as a contest to win a trip to Las Vegas. Perfect Proposal WebsiteLocated on the American Gem Society website, the online resource offers consumers fun and unique suggestions for traditional and non-traditional proposals, recipes for romantic dinners, a list of the top mistakes to avoid when proposing, proposal trends, and many more tips

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