Mihir Mehta, a diamantaire from Antwerp whose pioneering family manufactured diamonds for over 100 years, envisioned creating a more brilliant round diamond.
Years were spent involving multiple research labs to develop the cutting that would lead to the final product. After partnering with Michael Moroch, a second-generation owner of Howard B. Moroch, Inc.—diamond importers since 1966 in New York City—and collaborating with AGS Laboratories, the Mi.Roc™ Diamond was born.
In 2020, the Mi.Roc™ Diamond was patented and trademarked. It tested as one of the most brilliant round diamonds when assessed for AGS Light Performance and has earned the AGS Triple Zero® grading. In addition, the Mi.Roc™ Diamond was given eight “Excellent” Cut grades from the Gem Certification & Assurance Lab (GCAL).
As members of the American Gem Society (AGS), Mi.Roc™ has connected with top retailers, and their diamonds have been widely accepted by AGS retailers across the country.
Michael Moroch, president of Mi.Roc™ Diamond’s U.S. operations, shares a quote from an AGS Retailer: “Prior to seeing the Mi.Roc diamond, I would not have believed you could improve the brilliance of a round diamond.”
For more information about Mi.Roc™, contact Michael Moroch at [email protected].
