February 1, 2024

Mihir Mehta, a diamantaire from Antwerp whose pioneering family manufactured diamonds for over 100 years, envisioned creating a more brilliant round diamond. Years were spent involving multiple research labs to develop the cutting that would lead to the final product. After partnering with Michael Moroch, a second-generation owner of Howard B. Moroch, Inc.—diamond importers since 1966 in New York City—and collaborating with AGS Laboratories, the Mi.Roc™ Diamond was born. In 2020, the Mi.Roc™ Diamond was patented and trademarked. It tested as one of the most brilliant round diamonds when assessed for AGS Light Performance and has earned the AGS Triple