News & Press: Member News

GemFind and BriteCo Announce Technology Marketing Partnership

Tuesday, October 13, 2020  
Share |

They'll be offering jewelers discounted web services and free appraisal software. GemFind designates BriteCo as its preferred appraisal and insurance technology partner.

GemFind and BriteCo logosGemFind, ( the leading provider of Web Technologies and Digital Marketing, and BriteCo ( the innovative jewelry appraisal and insurance provider, announced today a strategic technology marketing partnership that gives retail jewelers the digital tools to attract new customers, streamline operations, and make their businesses more competitive and successful.

Celebrating more than 20 years in business, GemFind is the global gem and jewelry industry’s single source for online services, from award-winning websites and mobile apps to inventory integration solutions to comprehensive digital marketing packages and content creation for social media and business websites.

With more than 1,800 retail jewelers nationwide signed up for BriteCo’s cloud-based appraisal software, BriteCo provides jewelers with a faster, easier and no cost way to streamline appraisals while offering immediate personal jewelry insurance coverage for their customers.

As part of the partnership, BriteCo will offer GemFind members its cloud-based appraisal system software free of charge along with marketing support materials and incentives to help jewelers save time and generate additional revenue. GemFind, in turn, will offer BriteCo jeweler partners who are not currently customers of GemFind, special offers on its industry-leading Web Services.

“The COVID pandemic has accelerated the trend whereby retail jewelers are becoming more engaged in using digital technology to attract new customers, become more efficient, and improve customer relationships,” according to BriteCo founder and CEO Dustin Lemick. “By joining forces with GemFind, we can give our jeweler partners additional resources of knowledge, expertise and technology they can use to manage the digital transformation of their retail businesses.”

“We’re excited to be working with BriteCo, and helping our members compete and connect with customers as they leverage BriteCo’s comprehensive appraisal system and instant insurance coverage technology,” says Alex Fetanat, founder and CEO of GemFind. “Not only will this affiliation benefit our members through time and cost savings, we will soon be introducing integrated technology that further enhances the online retail buying experience.”

For more information on membership and other services, or for details on the strategic affiliation with BriteCo, contact GemFind at, or call 800-373-4373. BriteCo jeweler partners should contact or call 312-809-9100 for more details.


Mission Statement

The American Gem Society (AGS) is a nonprofit trade association of fine jewelry professionals dedicated to setting, maintaining and promoting the highest standards of ethical conduct and professional behavior through education, accreditation, recertification of its membership, gemological standards, and gemological research.

The Society is committed to providing educational products to inform and protect the consumer and to contributing to the betterment of the trade by creating industry standards to protect the jewelry-buying public and the fine jewelry industry as a whole.

AGS Laboratories, founded to support the AGS mission, is a nonprofit diamond grading laboratory with a mission of consumer protection. Adhering to the AGS Diamond Grading Standards, AGS Laboratories is dedicated to offering diamond grading reports that provide consistency and accuracy based on science.

American Gem Society