News & Press: American Gem Society News

Trending Topics for 2019

Tuesday, February 12, 2019  
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Trending TopicsWhen you're looking to learn more about some of the hottest industry topics that are happening right now—and beyond—look no further than Conclave!

These trending topics center around Human Resources—like retaining, finding, and training employees, such as Millennials—and Retail Innovation centering around products and services, as well as the latest technologies.

Here are three sessions that will be offered at Conclave 2019 that focus on what you need to know now!


Retail Innovation: Communications
How to Market & Sell to People Not Like You
Featured Speaker, Kelly McDonald, McDonald Marketing
Tuesday, April 9 / 10:15 a.m. - 11:15 a.m. and 3:00 p.m. - 4:00 p.m.

Using consumer insights and real-world examples from successful companies, luxury retailers, and other organizations, “How to Market & Sell to People Not Like You” shows you how to create a deep, values-based connection between you and your customers and prospects.

You will learn about the five, low-cost and no-cost things you can do right now to grow your business with new customers and increase customer satisfaction and retention. You’ll also discuss the do’s and don’ts of marketing to different customer segments and their values; the major macro-trends that affect your business—and all of us—and how to leverage them for growth and customer satisfaction; and how to communicate in a relevant manner to stand out from your competition.


Human Resources: the Millennial Employee
Hiring the Millennial 2.0
Joshua Pruschen, CGA, Underwood Jewelers
Tuesday, April 9 / 11:45 a.m. - 12:45 p.m.

In today's job market, it seems as if the misunderstood "Millennials" are the only ones to hire. In this session, we will take a look at how to find a career-oriented Millennial for your company. Creating the right culture, mix of employees, and learning how to listen to this generation will be beneficial for any company's success. We will walk through how to recruit, screen, interview, and train your Millennial employees. It's easy for me because I am one! As a Millennial manager, I find it easy to hire the careerist Millennial and I want to share my insight with you!


Retail Innovation: Technology
Practical and Easy Ways to Compete with Online Retailers
Clayton Bromberg, CGA, Underwood Jewelers; John Carter, CGA, Jack Lewis Jewelers; James Dimick, AGS Laboratories
Wednesday, April 10 / 10:15 a.m. - 11:15 a.m.

How do you stay competitive with online retailers while increasing profits? In this panel discussion, a team of successful retailers will explain simple and cost-effective ways to compete with online sites using AGS Laboratories reports and services. You’ll learn how to save time with your recutting needs, like girdle repairs, as well as diamond grading—all with one shipment to AGS Laboratories.

You will also discover how to better promote your branded diamond line, and create a more dynamic sales presentation. Finally, find out how you can better promote the high-level of standards of your store with a very special secret weapon.


Mission Statement

The American Gem Society (AGS) is a nonprofit trade association of fine jewelry professionals dedicated to setting, maintaining and promoting the highest standards of ethical conduct and professional behavior through education, accreditation, recertification of its membership, gemological standards, and gemological research.

The Society is committed to providing educational products to inform and protect the consumer and to contributing to the betterment of the trade by creating industry standards to protect the jewelry-buying public and the fine jewelry industry as a whole.

AGS Laboratories, founded to support the AGS mission, is a nonprofit diamond grading laboratory with a mission of consumer protection. Adhering to the AGS Diamond Grading Standards, AGS Laboratories is dedicated to offering diamond grading reports that provide consistency and accuracy based on science.

American Gem Society