News & Press: Member News

How to Reach Digitally Savvy Clientele

Thursday, October 20, 2016   (0 Comments)
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By Alex Fetanat, GemFind


The holiday selling season is approaching quickly and two things are absolutely, positively certain: Consumers are searching for you and looking to buy your products online.

It is one of the busiest selling seasons for jewelry, no doubt, but our consumer is shopping differently. As in, "If I can't find it in the palm of my hand on my cell phone device, then I won't buy it!"

So how do we reach this new digitally savvy clientele? We could point you to hundreds and hundreds of research studies, but they all head back to the same place—content. Having an online presence with a responsive website is not just a suggestion anymore. People are looking for you to engage with them online by sharing educational pieces, answers, and product images with them to like and share where they reside—cyberspace.

The days of flashy sales and product features are long gone. There's a new driver in the sales car, and it's your tech-savvy, digital, online consumer. If you connect with this customer, they'll never leave you and some will even become your biggest fans.

We at GemFind know how to develop not only your interactive website but your online content to engage with and keep your followers happy and your products selling. We are adept in web design, SEO and digital marketing for today's jewelry business owner, and we are experts in helping you sell. We have been selected by AGS as a technology benefit provider and offer discounts to all AGS members.

Take action today and get a free channel review!




Mission Statement

The American Gem Society (AGS) is a nonprofit trade association of fine jewelry professionals dedicated to setting, maintaining and promoting the highest standards of ethical conduct and professional behavior through education, accreditation, recertification of its membership, gemological standards, and gemological research.

The Society is committed to providing educational products to inform and protect the consumer and to contributing to the betterment of the trade by creating industry standards to protect the jewelry-buying public and the fine jewelry industry as a whole.

AGS Laboratories, founded to support the AGS mission, is a nonprofit diamond grading laboratory with a mission of consumer protection. Adhering to the AGS Diamond Grading Standards, AGS Laboratories is dedicated to offering diamond grading reports that provide consistency and accuracy based on science.

American Gem Society