Monday, April 15
Cracking the Code: Mastering Generational Identity for Unrivaled Marketing Success
Rachel Tipograph, MikMak
2:30 p.m.–3:30 p.m. / 4:00 p.m.–5:00 p.m.
Connecting with a younger demographic has never been more important, yet it’s something legacy brands struggle with. Identity has become the greatest generational shift, and challenger brands are attracting younger customers, creating a cult-like following.
In this presentation, our Featured Speaker, Rachel Tipograph, examines the differences between each generation and highlights ways that brands can target younger consumers, converting them into loyal brand evangelists.
Click here to learn more about Rachel Tipograph.
Tuesday, April 16
Leading With Insight: How Self-Awareness Helps Teams Work and Win Together
Dr. Tasha Eurich, The Eurich Group
10:45 a.m.–11:45 a.m. / 12:00 p.m.–1:00 p.m.
In this session with Featured Speaker, Dr. Tasha Eurich, you will gain insight into why a leader’s self-awareness sets the upper limit for team success, how to harness self-awareness to advance as a leader—and to build engaged, successful teams in an increasingly uncertain world.
During this session, Dr. Tasha Eurich will cover several topics, including:
- How insightful leaders engage employees & build better organizations
- Why self-awareness gets rarer, the more power leaders hold
- Techniques to enhance empathy & understand team members’ perspectives
- Learn how you’re seen, on your terms + the secrets of “awareness for everyone”
Click here to learn more about Dr. Tasha Eurich.
AI and the Jewelry Industry: What You Need to Know Now!
Ford Saeks, Prime Concepts Group, Inc.
3:00 p.m.–4:00 p.m. / 4:30 p.m.–5:30 p.m.
The landscape and impact of artificial intelligence (AI) are constantly changing, and this session will bring you up to speed, regardless of your role or level of experience with AI trends and tools. You’ll discover the secrets to leveraging AI for unprecedented growth, efficiency, and customer satisfaction.
Ford Saeks, Featured Speaker, demystifies AI, offering tangible takeaways and the pitfalls to avoid that can be immediately implemented to propel your jewelry business into the future. Participants will walk away with actionable insights on how to:
- Gain a deep insight into how AI and ChatGPT can be applied across various roles to streamline operations, innovate processes, and enhance decision-making.
- Easy ways to utilize AI to improve the customer experience tailored to fit the unique needs of your target customer.
- Leave with a toolkit of practical tips and resources for integrating AI technologies into your business, enabling immediate improvements in productivity and execution.
Click here to learn more about Ford Saeks.
Wednesday, April 17
Discover Your Fair Advantage
Sylvie di Giusto
10:45 a.m.–11:45 a.m.
Help your audience unlock their full human potential by identifying their unique selling points.
How do you set yourself apart from your peers and competitors? How do you distinguish yourself from the rest of the pack? What exactly makes you stand out? Why should people trust, follow, buy from, or buy into you?
These are profound questions that professionals in the workplace should be able to answer instantly. However, they rarely take the time to identify what makes them one of a kind. The answer lies in their fair advantage—the combination of fifteen unique selling points that help them position themselves as valued professionals to decision-makers within or beyond their organization.
Discovering and leveraging their fair advantage provides professionals with a greater sense of self-awareness and self-confidence that allows them to present, act, and communicate authentically and confidently in DEMO any situation.
ROI & Key Outcomes:
- Authenticity: Develop a personal brand voice and learn how to use it within a professional environment.
- Perspective: Gain a greater sense of self-awareness and understanding of what makes you unique and how you can use it at work.
- Credibility: Discover the value you bring to the table and why people should trust, follow, or buy from you.
- Differentiation: Uncover your unique selling points and learn how best to communicate them in a concise and compelling manner.
- Self-belief: Learn techniques to overcome self-doubt, imposter syndrome, and other limiting beliefs that hinder professional growth.
- Accountability: Learn how to take ownership of your professional development and growth by creating a personalized brand strategy that aligns with your fair advantage.
Besides being a Featured Speaker, Sylvie di Giusto is the keynote speaker at the Titleholders Luncheon!
Titleholders Luncheon: You Have 7 Seconds. Make Them Count!
1:00 p.m.–2:30 p.m.
People we meet make quick decisions about us. Should they hire us? Trust us? Buy something from us? It just takes a blink of an eye, and, like it or not, you’re going to be judged. This may seem unfair, but it’s an opportunity to take control of the narrative and showcase your best self from the first to last interaction with team members, customers, vendors—any stakeholder.
In business, first impressions are essential to building relationships with others. They’ll set the tone for the entire experience, and the relationship with the brand will depend on them. The good thing is that this impression is something people can control.
By leveraging the power of emotional intelligence, they can make intentional choices about how they present themselves in these crucial moments. Whether seeking to build relationships with colleagues, impress stakeholders, or win over new customers, their ability to convey authenticity, confidence, and empathy can make all the difference.
Click here to learn more about Sylvie di Giusto.
