A news story recently appeared on Good Morning America’s “GMA Investigates” about a consumer who bought a laboratory-grown diamond believing it to be a natural one. Should this story spark interest with your clients, and you receive questions about whether the diamonds they are purchasing (or have purchased) are natural or not, you can click here to view our Natural Versus Laboratory-Grown Diamond Fact Sheet.
Also, you can refer to our Industry Information Center on the Member Portal of AGS.org. You’ll find a variety of industry articles, abstracts, and other tips, that you can use as a reference. Click below to review the material.
Additionally, we’ve created this sample statement that you can use with your customers as needed. Feel free to use it or modify it to fit your messaging: