Answers to your Holiday Shopping Questions

Tips on Buying Jewelry this Holiday Season With the holiday shopping season approaching, the American Gem Society has been receiving questions from shoppers seeking jewelry buying tips and secrets. We thought we would answer a few of our most frequently asked questions to help ease the pressure off this hectic season. “How do I know […]

Everything is coming up roses: rose gold is the new heavy metal

It’s no secret that rose gold is a hot trend right now. American Gem Society retailers reporting an increase in sales of this hard metal with a feminine touch, and designers are responding with beautiful new creations. As we approach the holiday season—also known to some romantics as the proposal season—here are three beautiful takes […]

Staying Current: Updating Your Jewelry Appraisal

by Jessica VandenHouten, Jewelers Mutual Insurance Company Did you know that your jewelry may not be covered for its current value? Jewelers Mutual Insurance Company offers an option to protect your treasured jewelry with their Perfect Circle® Jewelry Insurance coverage. Given how easily a loss may occur, coupled with the financial expense of replacing the […]

Can Crazy be the 5th “C”?

By Katie DaCosta, Craig’s Fine Jewelry I remember learning about the 4 “C’s” long before I had any business thinking about diamond rings. Years later, my college roommates and I would spend hours on Tiffany’s website, driving ourselves crazy, creating the perfect ring. At that point, it was so much more about the ring than […]

The American Gem Society

by Beau Davis, CSA Shelton Jewelers – ABQ, NM What it is all about – A diamond is the world’s most precious gemstone. Between their unique optic qualities and sheer hardness, these little beauties, though miniscule, have become a valuable part of civilization today. But how do you know that you, as a consumer or […]

Jewels of the 2013 Emmy’s

By Lisa Bridge, Certified Gemologist, Ben Bridge   The Emmys are an exciting night for television, but the fashion and jewelry worlds get to play along too. All in all the stars made good choices in their jewelry. I was surprised by the number of celebrity comments on how nervous they were wearing their jewelry […]

Canary Diamond, Sing to Me!

By Megan Cott, Social Media Associate, Yael Designs Want to know what the hot new trend in celebrity engagement rings is? Canary Diamonds are all the rage lately and we are not surprised these dazzling lemon drops are making a splash. After all, who could resist such a cheery, sunny diamond sparkling on their ring […]

5 Factors That Impact “Bargain” Prices on Diamonds

By Evert P. Botha, Registered Supplier, Embee Diamonds Think again. Truth be told, just about everyone knows someone in the diamond and jewelry trade, but do you have a relationship with a trusted jewelry professional? Someone with the credentials to prove that they know their stuff? Someone that’s not interested in simply selling you what […]

Rubies and July—a Red Hot Pair

Perhaps no color better represents the month of July than red. Whether it’s the bold red in the American flag, spectacular fireworks, juicy cherries, red-hot temperatures.  . . and, with that, red hot sunburns—Red is a color fit for July. It’s no surprise then that Ruby is July’s birthstone. Rubies are not only a hot […]