Yellow and White Gold Collide in This Spectacular New Collection

By Kevin P. McVay American Gem Society members have shared some truly spectacular jewelry collections with us over the last few months. Last week, we received a sneak-peak of a new collection by Jye International, Inc., the 2013 winner of the JCK Jewelers’ Choice Awards. Their new collection features stylish yellow and white gold pieces decorated with […]

3 Reasons Why We Love Peridot, the August Birthstone

By Kevin P. McVay August’s birthstone is the magical peridot, a yellow-green to lime-green gemstone that is said to have healing properties that help bring its wearers power and influence. There are many reasons why we like the peridot, even if we weren’t born in August. The peridot might be what we need to complete […]

5 Reasons to Love Rubies

By Donna Jolly, RJ The birthstone of July is the fiery Ruby. As someone who has walked up and down many aisles at jewelry trade shows, I can attest to the eye-drawing power of rubies. You see one out of the corner of your eye and you cannot help but stop immediately and take a […]

Show-stopping Sapphire

By Donna Jolly, RJ American Gem Society We are always posting photos of beautiful jewelry from members of the American Gem Society on our social networks.  We noticed our online friends really liked this stunning  5.12 carat ceylon sapphire with two oval diamonds from AG Gems. We can see why. This is the type of […]

The Do’s and Don’ts of cleaning your jewelry

We asked our friends at Jewelers Mutual Insurance Company to guest blog for us this week on a topic many of us need right about now, especially with summer approaching: cleaning our jewelry. After all, we want our jewels to sparkle in the sun, right? Here are some tips from Jewelers Mutual. DO read the […]

Which Engagement Ring is Right for You? Take our Quiz!

By Donna Jolly, RJ American Gem Society One of the questions we get asked the most at the American Gem Society is, “How do I figure out which engagement ring is the right one?” A lot of people have an idea of what they like when it comes to rings, but most people like many different styles. […]

4 Reasons Diamonds are Not Expensive

By Preston Wallace, CGA, K-Jon’s Jewelery Customers walk in my door every day and say “Wow! $8,000 for that?  Diamonds are expensive!”  But they’re not.  I know what you’re thinking: I’m crazy, right?  No, I meant what I said, and no, I’m not crazy.  If you consider what diamonds are, how we get them, and […]

Unbreakable: Diamonds on Facebook

The word diamond is derived from adámas, which is Greek for unbreakable. People’s fascination with the diamond is as unbreakable as the stone itself. The official birthstone of April is the diamond and throughout the month we have showcased stunning diamond jewelry on our Facebook page. We felt that it was fitting to share some […]

Are Opals a Girl’s New Best Friend?

Opals have emerged as one of the big jewelry trends of 2014. Cate Blanchett’s stunning Chopard opal earrings received almost as much attention at the Academy Awards as her Oscar-winning performance. Her earrings demonstrated all the traits that are making opals so popular right now: they are lustrous, reflecting the fire of many colors. Blanchett […]

March 2014: Jewelry Social Media Standouts

This week has been another outstanding week on social media for the American Gem Society.  Our fans have been extremely engaged with our posts and there were a few that have really stood out. First, this yellow diamond pendant from Armadani.  Our fans immediately fell in love with it, and rightfully so. It is stunning! […]