November 4, 2021

Don’t miss this month’s newest additions to AGS PRO! Implement ideas that will help you attract more traffic to your business, get a sneak peek of the University of Arizona’s Gem and Mineral Museum, and receive a helpful overview of how to get started with clienteling. 13 Ways to Get Customers Excited About Coming Into Your Store By Virtual Diamond Boutique Sales is a numbers game, and you can’t win a numbers game if you don’t have the numbers. Here are some fun ideas for building store traffic that you can implement immediately. Click here to view the article. AGS

American Gem Society (AGS) member, Dianna Rae Jewelry, which is located in Lafayette, LA, recently announced an exciting new program, “Diamonds in Space.” Working with NASA, Dianna Rae Jewelry is the first company to put diamonds on a mission to the International Space Station and make them available for sale to the public. Each diamond will be numbered, laser engraved, and documented by AGS Laboratories. AGS Laboratories is pleased to be a part of this exciting project. To learn more, please click here to view the press release from Dianna Rae.