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See What’s New on AGS PRO

Don’t miss this month’s newest additions to AGS PRO! Implement ideas that will help you attract more traffic to your business, get a sneak peek of the University of Arizona’s Gem and Mineral Museum, and receive a helpful overview of how to get started with clienteling.

13 Ways to Get Customers Excited About Coming Into Your Store
By Virtual Diamond Boutique

Sales is a numbers game, and you can’t win a numbers game if you don’t have the numbers. Here are some fun ideas for building store traffic that you can implement immediately.

Click here to view the article.


AGS Guilds Council: Sneak Peek at University of Arizona’s Gem and Mineral Museum
With Shelly Sergent, Somewhere In The Rainbow

The word is out about the new, state of the art, UofA Alfie Norville Gem and Mineral Museum in Tucson, Arizona.

Come along with Shelly Sergent, curator of Somewhere In The Rainbow Collection, as she gives AGS peeps a sneak peek at what this exciting museum offers for all in our industry!

Rather aesthetics or education are important to you, you’ll be immersed in the colorful world of minerals, evolution, art, interactive tools, mining, gems and jewels, unlike any other museum. Shelly refers to it as an enrichment center.

The storybook had finally been illustrated and you’re invited to come along for a private tour!

Click here to view the article.

The Definitive Guild to Clienteling
By Clientbook

By definition, clienteling is a technique used by retail sales associates to establish long-term relationships with key customers. Clientbook gives you a deep dive into clienteling, including activities, best practices, barriers, and how to scale your efforts with the right tool.

Click here to view the article.

AGS PRO is your one-stop learning portal filled with educational content!


  1. Make sure you are logged into the Membership Portal at That makes downloading documents easier.
  2. Speaking of downloads, PRO uses the word “Launch” which is the PRO way to say “download.”