Uneek Jewelry to Announce Rebranding at JCK Las Vegas

Uneek Jewelry’s, fine jewelry extraordinaire and award-winning designer, Benjamin Javaheri, announces a modern rebrand that will debut in mid-June 2022. The reveal will feature a daring and timeless feel that moves boldly into contemporary luxury. While building a legacy of producing the highest quality designs and diamonds, Benjamin and his team are stepping into a new chapter with an elevated aesthetic and brand vision.

Together, Benjamin and his creative team transformed Uneek’s branding to evoke an identity of modern sophistication, luxury, and edge. This new brand identity distinguishes Uneek with black as the dominant color and accents of white and the classic Uneek gray.

Uneek’s logo redesign was carefully curated to carry its air of refinement and bring forward fresh, modern luxury. The reinvented branding elevates Uneek’s sophisticated history by stepping into an era of contemporary style.

Anticipate the release of Uneek’s rebrand June 8-13, booth LUX1221 at the JCK Luxury Show in Las Vegas. Uneek will debut new timeless pieces, best-selling favorites, and one-of-a-kind designs.

About Uneek Jewelry and Benjamin Javaheri
Established in 1996, Uneek Fine Jewelry has emerged as an unparalleled standard in fine diamond jewelry—evident from the intricate artistry, extraordinary detail, and breathtaking designs in their extensive bridal, color, and fashion collections.

Uneek’s signature style blends the bold spirit of contemporary design with the delicacy and detail born of old-world metalsmithing and stone-setting disciplines. A natural expression for founding president and master designer Benjamin Javaheri, whose industry expertise spans four generations.

Every Uneek piece is a beautiful work of art, handcrafted with centuries-old metalsmithing making heirloom-worthy pieces.