By Jewelers Mutual® Group
Jewelry trade shows offer great opportunities to connect, explore new trends, and grow your business. However, with huge crowds, high-value merchandise, and constant activity, they are prime targets for cybercriminals. A single misstep, like joining the wrong Wi-Fi or clicking a malicious link, can put your business at serious risk.
Here are the top cybersecurity threats to watch for and tips to help protect yourself.
1. Public Wi-Fi & Fake Networks
Free public Wi-Fi is convenient but often unsafe. Hackers can monitor these networks or set up fake networks with names like “Free Airport Wi-Fi” or “Event Guest” to trick users into connecting. Once you’re connected, they can steal personal information or infect your device with malware.
How to stay safe:
- Use your phone’s secure hotspot or a Virtual Private Network (VPN) when using public Wi-Fi.
- Always confirm Wi-Fi details with event or business staff to avoid fake networks.
- Turn off auto-connect to Wi-Fi in your device settings.
2. Phishing & Social Engineering
Phishing remains the most reported cybercrime. At trade shows, scammers may send emails or texts posing as attendees or vendors to trick you into sharing sensitive information.
How to stay safe:
- Train your team to spot suspicious emails, texts or calls.
- Don’t click on unknown or unsolicited links or QR codes.
- If it seems familiar, verify with sender another way (email, text, or phone).
- Use multi-factor authentication (MFA)
3. USB Drives & Ports
A USB drive handed out at a booth might seem harmless, but some may be loaded with malware. Once plugged in, it can compromise your device.
How to stay safe:
- Avoid plugging into unknown or found USB devices.
- If using public USB charging ports, enable data transfer restrictions in device settings or use data blockers to protect your info.
4. Device Theft or Loss
Trade shows are busy and fast-paced—ideal conditions for device theft. A lost laptop could expose sensitive business data.
How to stay safe:
- Use strong passwords and full-disk encryption.
- Enable remote wipe features.
- Always keep devices physically secure.
5. Shoulder Surfing & Visual Hacking
Typing passwords or sensitive info in crowded areas? Someone might be watching.
How to stay safe:
- Use privacy screens on laptops and monitors.
- Be aware of your surroundings.
- Avoid logging into accounts in public spaces.
6. Fake QR Codes & Event Apps
Some vendors use QR codes to direct you to their websites or apps. Be cautious: Malicious QR codes or tampered apps can direct you to phishing sites or install malware on your device.
How to stay safe:
- Only download apps from official app stores.
- Verify that QR codes come from trusted sources.
- Use a QR scanner app that checks links before opening.
7. Fake Attendees or Vendors
Cybercriminals may pose as legitimate vendors or attendees, offering deals or other enticements to trick you into sharing financial or company data.
How to stay safe:
- Don’t let strangers access your booth’s tech; verify badges and credentials.
- Stay offline as much as possible during the show and save detailed follow-ups for after the event.
- Never leave laptops or logged-in sessions unattended; use strong, complex passwords.
8. Post-Event Scams
The risk doesn’t end when the show is over. Scammers often follow up with fake “lead lists,” invoices, or requests posing as event contacts.
How to stay safe:
- Cross-check new contacts and email domains.
- Educate your team about post-show phishing emails or texts.
- Use email scanning tools to flag suspicious messages.
Need Help Getting Ready for Your Next Show?
Cybersecurity can feel overwhelming, but with a few simple steps, you can stay focused on what matters—making connections and growing your business. Email the Jewelers Mutual Asset Protection Team for resources to help you prepare for a safer, smarter trade show experience.
