My Profile  |  Contact Us  |  Member Portal

American Gem Society Logo


Buying Jewelry for Valentine’s Day?

by Cristina Miranda Consumer Education Specialist, FTC Nothing says “Be My Valentine” more than a box of chocolates, flowers, and a poetic love note. Unless it’s a heart-thumping piece of jewelry! If you’re thinking about buying jewelry for your sweetheart, there are a few things to know about platinum, gold and silver, and gemstones, diamonds and pearls. A little knowledge can help you avoid buyers’ remorse. 1. Set expectations. Decide on your budget and the type of jewelry you want to buy before you shop. Avoid impulse purchases. Learn more with our Jewelry Buying Guide. 2. Research jewelry sites and

Read More »