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Looking at Diamonds in a Different Light

Diamonds have been celebrated for centuries as a symbol of love and status and have been revered throughout the centuries. No wonder there are literally volumes of references to diamonds in fiction and historical tomes. Though April is in our rearview mirror, we just can’t quite let go of our favorite gem, and in thinking about our obsession, three thoughts struck us that show how special diamonds really are: Diamonds are the result of both nature and man. They come from the earth, but diamond cutters, who are skilled artisans, turn diamond rough into beautiful works of art. Case in

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It’s Okay to Get an "F" in Diamond Color

By John Carter, CGA, CEO & President of Jack Lewis Jewelers Choosing the diamond that is right for you means that you need to become a Jedi Master with the answers to these two questions: What area(s) should I spend money on? And more importantly: In what area(s) should I save money without it being obvious that I did so? Ok. So, there you go. I’ve summed up this whole frustrating process with two questions. Now, go out there and make the right choice! Not really that simple, I know. If it was, I wouldn’t have a job. Understanding those questions

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