Tips from Jewelers Mutual: Popular Engagement Rings to Make Your Holiday Proposal Perfect
Are you planning to make one of your holiday gifts an engagement ring? With all the excitement and holiday hubbub, where do you begin? Jewelers Mutual Insurance Company has compiled a wonderful list of what to look for, based on latest trends, hottest colors and alternative alloys. But keep in mind, it’s most important to […]
It’s Okay to Get an "F" in Diamond Color
By John Carter, CGA, CEO & President of Jack Lewis Jewelers Choosing the diamond that is right for you means that you need to become a Jedi Master with the answers to these two questions: What area(s) should I spend money on? And more importantly: In what area(s) should I save money without it being obvious […]
Happy Birthday April! It's your time to shine!
By Amanda L Colborn At the American Gem Society and especially in AGS Laboratories, we look forward to April all year long! With the diamond being April’s birthstone, it’s yet another opportunity to celebrate our favorite things: bright, shiny diamonds! Don’t get us wrong, all other months and their birthstones are just as special! However, being […]
How do you sparkle?
By Amanda L. Colborn How do you sparkle? You’re likely familiar with the 4 C’s of Diamonds: Cut, Clarity, Color and Carat – however, there is another very important aspect of diamonds to keep top of mind: Sparkle! Sparkle, or Scintillation as it is also known, is the play of white and colored flashes of […]
4 Reasons Diamonds are Not Expensive
By Preston Wallace, CGA, K-Jon’s Jewelery Customers walk in my door every day and say “Wow! $8,000 for that? Diamonds are expensive!” But they’re not. I know what you’re thinking: I’m crazy, right? No, I meant what I said, and no, I’m not crazy. If you consider what diamonds are, how we get them, and […]
Smart Phones & Diamonds
By David C. Rotenberg, Certified Gemologist Appraiser DID YOU KNOW that your smart phone can make your diamond shopping experience easier? Now I don’t mean surfing the net, I mean actually looking at and comparing diamonds. Professional Jewelers like American Gem Society Jewelers have a tool called the ASET (Angular Spectrum Evaluation Tool) which will […]
Considerations Cutters Take When Shaping Diamonds
Today’s blog post is written by American Gem Society member, By Marc Nanasi, from NEI Diamond professionals swear that Cut is the ‘C’ which has the most influence on a diamond’s beauty,and interestingly enough, it is also the only C that is controlled by humans (a diamond’s color, carat weight, and clarity are dictated from […]