Guidelines for the American Gem Society’s Sparkle Sessions Series

Guidelines:

• The jewelry used in the video can be a custom piece from your store or from an AGS supplier. Please note: we cannot promote jewelry from vendors who are not AGS members.
• You (or members of your team) are the star of the video! Film your video on a smartphone, via a computer webcam, or have it filmed by someone else.
• Explain to consumers why you love the piece and why it’s special. This is meant to be a fun but educational piece. Want to show a couple of pieces of jewelry? Go for it! We recommend keeping the videos between five and 10 minutes.
• Please Note: All videos submitted to the American Gem Society must be fully edited before submitting.
• The spokesperson(s) in the video should introduce themselves or include their name in the lower thirds of the opening frame.
• Per IGTV video, the size needs to be under the 650MB file size limit. The IGTV video dimensions are 1080 x 1920 pixelsand an aspect ratio of 9:16, (same as Stories, for context).
• IGTV videos should be vertical, to allow for best viewing.
• Your video will also be promoted via the American Gem Society’s IGTV channel.
• AGS will alert you when it’s posted so you can cross-promote it in your channels.

Once the video is approved by AGS, a release form will be sent via DocuSign providing AGS with permission to publish the content. Questions? Email [email protected].