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Guidelines for the American Gem Society’s Sparkle Sessions Series

The American Gem Society (AGS) wants you to star in the “Sparkle Sessions”—our new InstaSeries!

Our goal with the American Gem Society’s “Sparkle Sessions” is to help consumers meet the jewelers behind the counter, and learn the benefits of shopping with our knowledgeable, expert members. These videos can help consumers connect with you, while getting to know you better, and learn a thing or two about jewelry!

To submit a video, please click the button below to fill out the Content Submission Form. 


  • The jewelry used in the video can be a custom piece from your store or from an AGS supplier. Please note: we cannot promote jewelry from vendors who are not AGS members.
  • You (or members of your team) are the star of the video! Film your video on a smartphone, via a computer webcam, or have it filmed by someone else.
  • Explain to consumers why you love the piece and why it’s special. This is meant to be a fun but educational piece. Want to show a couple of pieces of jewelry? Go for it! We recommend keeping the videos between five and 10 minutes.
  • Please Note: All videos submitted to the American Gem Society must be fully edited before submitting.
  • The spokesperson(s) in the video should introduce themselves or include their name in the lower thirds of the opening frame.
  • Per IGTV video, the size needs to be under the 650MB file size limit. The IGTV video dimensions are 1080 x 1920 pixelsand an aspect ratio of 9:16, (same as Stories, for context).
  • IGTV videos should be vertical, to allow for best viewing.
  • Your video will also be promoted via the American Gem Society’s IGTV channel.
  • AGS will alert you when it’s posted so you can cross-promote it in your channels.

Once the video is approved by AGS, a release form will be sent via DocuSign providing AGS with permission to publish the content. Questions? Email [email protected].

Sparkle Sessions on IGTV Announcement