Join the American Gem Society – Elevate Your Business

American Gem Society (AGS) Retail Business Membership provides unparalleled opportunities for jewelry businesses to build credibility, expand industry knowledge, and foster lasting customer trust. From exclusive educational resources to enhanced marketing opportunities, AGS is here to support your success.

Why Become an AGS Retail Business Member?

Credibility & Trust: Leverage your AGS membership and professional credentials to enhance your business‘s reputation and build consumer trust.

Professional Development: Attend premier events like Conclave, and Confluence, and access AGS PRO—your go-to learning platform—providing the professional development your team needs to uphold the highest standards, saving you time on training while enhancing expertise and service quality.

Marketing Support: Amplify your business with AGS tools and resources, including the Find a Jeweler search, exclusive use of the AGS logo, and tailored promotional opportunities to enhance your reach.

Power of Community: Connect with industry leaders and grow through networking and collaboration.

Who Can Apply?

Retail Businesses that:

Have three (3) recommendations from American Gem Society members (don’t worry—our Membership Team is here to help you find the right connections if you need support);

Are engaged in the retailing of jewelry, watches, and/or jewelry-related services;

Complete the AGS 101 education module;

Employ at least one (1) Credentialed Employee (Registered Jeweler or higher) at the business. New members or current members experiencing a staffing change have up to two (2) years from the date of membership approval or staffing change to meet this requirement; and,

If applicable, each additional storefront location must have at least one (1) employee with a designation or credential (Certified Sales Associate (CSA), Jewelry Evaluation Advisor^® (JEA), or higher).

Possess a microscope or equivalent gemological equipment or technology for proper gem identification.

Annual Dues

Retail Business Membership Dues $1,695

Includes one location
Additional Locations $475/each

If applicable

Take Your Membership to the Next Level

Note: Annual Membership Dues are subject to change annually. All Business member locations are required to be disclosed.

What Our Members Say

“What first stood out to me about being an AGS titleholder is the networking and relationships I can develop with people, who are to me, the smartest in the industry. The outlet for these opportunities is Conclave. I’ve always said it’s the best-kept secret in the industry.”

“The contacts I’ve made through the AGS have made a significant impact on the growth of my business, and the ongoing education has enhanced my career. I’ve made lasting business relationships through the American Gem Society, which I value greatly.”