Digital Marketing & Advertising
Understand Data Analytics for Retail
AI for Marketing & Retail
Navigating AI’s Role in Jewelry: From Design Innovation to Customer Connection
Step into the world where technology meets creativity in the jewelry industry. This session will explore how AI reshapes everything from design processes to customer interactions. We’ll review real-world examples of how AI is changing the way people experience and shop for jewelry, looking at practical ways to bring these tools into your business for better insights and improved personalized customer connections. Plus, you’ll get a glimpse into how AI inspires new directions in jewelry design and what that could mean for the future. This session is about helping you adapt as AI becomes an essential part of the jewelry landscape, providing guidance and guardrails for growth.
The Growing Needs of Customers in a Phigital World
In today’s world, customers seamlessly blend physical and digital realms, emerging as “Phigital” consumers. They yearn for the tactile experience of in-store shopping alongside the convenience and personalization of digital platforms. This session navigates this intricate landscape, delving into the evolving expectations of Phigital customers. Explore the empowerment from AI as a vital tool both online and in-store. Unearth strategies to strike a flawless balance between online engagement and in-store connection. Learn the essential drivers for attracting and retaining customers across diverse platforms and master the art of transforming a casual browser into a committed buyer in this multi-generational Phigital era. Join us to navigate the Phigital world effectively and ensure your business thrives in this blended environment.
Making Sense of Your Marketing Metrics
Do you have data but are not sure what it means? Wondering how to turn your data into practical actions to boost your business? You’re in the right place! Join us as we walk through some commonly used data analysis tools—Google Analytics GA4, Google Search Console, YouTube, Instagram, and Facebook—so you know what to look for and how to apply it to your marketing strategy. Get a clear picture of what’s working, why, and how to apply it forward.
Changing Your Digital Search Strategy
Are you still operating under the premise that consumers are using just search engines to find the products and services they need? It’s time to broaden your horizons and adapt to the latest trends in digital search. In this session, you’ll learn about the latest developments in digital search and gain the tools and tips you need to optimize your content, marketing channels, graphics, and website for greater brand visibility.
Customer Expectations from X, Y, Z to Alpha
Customer expectations are evolving. How do you grow your jewelry retail business and connect with each generation where they are right now? In this session, we’ll review the expectations of each generation and how they approach the buyer journey with your business. We’ll explore what each generation has in common and what’s different and discuss effective strategies to connect with each audience. Additionally, we’ll dive into the influence of Generation Alpha, who may only be turning 14 this year but already have a significant impact on their millennial parents.
Jennifer Shaheen, the founder and President of Technology Therapy® Group, is a renowned digital marketing and technology expert specializing in luxury and lifestyle brands. Her expertise in digital transformation, user experience, and implementing AI and data insights is particularly relevant for businesses looking to leverage the latest tools and AI technologies for success in these creative and dynamic sectors.
With over two decades of experience, Jennifer has been instrumental in guiding business owners in the luxury goods and lifestyle industries to adopt more efficient processes and innovative tools.
Jennifer’s unique blend of technical knowledge, entrepreneurial insight, and marketing savvy has been invaluable to companies across various niches, including luxury retail, home improvement, and boutique design businesses. Her approach to marketing strategy, brand development, and small business operations has consistently delivered results.
A highly sought-after presenter, Jennifer has been featured on MSNBC’s” “Your Business” and contributed to many industry publications. She has been a contributor and quoted expert in Entrepreneur.com, Forbes.com, CIO, Newsweek, The New York Times, and The Wall Street Journal. In June 2020, she joined the board of iconic guitar manufacturer C. F. Martin & Co.®.
Copyright © 2025 American Gem Society