My Profile  |  Contact Us  |  Member Portal

American Gem Society Logo

BLM Uses The Latest Technology to Spark Growth for Clients

Bottom Line Marketing (BLM) is excited to announce the launch of Bottom Line AI. Bottom Line AI’s Location Intelligence services provide BLM’s clients with data collected from mobile devices via foot traffic through their physical locations. With this cutting-edge technology, BLM empowers business owners to identify trends in customer behavior, make informed business decisions, and optimize their marketing and advertising efforts to spark growth.

“Location Intelligence takes advantage of the customer foot traffic that’s already flowing through your store,” said Gus Garcia, Chief Growth Officer at BLM. “By tapping into this resource and gathering mobile data, we can collect details about where your customers live and how they behave, and learn how to most effectively deliver your messages to them both digitally and physically.”

Location Intelligence offers Internet Protocol (IP) info about consumers. IP targeting is highly precise, with an accuracy rate of over 95%. This means BLM can deliver targeted ads to specific households or businesses, rather than relying on general, less reliable demographics or behavioral data. BLM will leverage Location Intelligence on behalf of their clients in the following areas:

  • Research and Strategy: Understanding the consumer is a powerful tool when crafting marketing strategy. Location Intelligence provides robust, actionable consumer profiles that reflect market trends.
  • Media and Advertising: Out-of-home, direct mail, and digital media campaigns can be supercharged through the use of Location Intelligence. Data can also be applied to event planning and identifying sponsorship and partnership opportunities.
  • Analytics and Technology: Real-world data describes consumer journey, behaviors, demographics, and more. These insights can be used to measure campaign success and to compare traffic between locations, among partners, and between competitors.

Bottom Line Marketing also proudly announces its arrival as the premier provider of bespoke Shopify website solutions exclusively tailored for high-end luxury jewelry stores.

As the only full-service marketing and advertising agency that builds custom jewelry Shopify websites, BLM’s team of seasoned experts possesses an unrivaled depth of knowledge and experience in both web development and the luxury jewelry industry. This unique combination allows the agency to seamlessly merge cutting-edge technology with the timeless elegance and aesthetic beauty inherent in high-end jewelry.

By harnessing the power of Shopify, the world’s leading e-commerce platform, Bottom Line provides clients with a robust foundation for growth and success in the ever-evolving digital landscape.

In addition to state-of-the-art technologies, BLM offers a team of highly specialized staff, including talented creatives, account managers, SEO specialists, sales professionals, and more.

BLM will exhibit at JCK in Booth 15048, near the Plumb Club. Stop by to learn more, or contact Gus Garcia at [email protected] for more information about illuminating your marketing efforts with the latest technologies and expertise from Bottom Line Marketing.