My Profile  |  Contact Us  |  Member Portal

American Gem Society Logo

August 17, 2023

Preventing Smash-and-Grab Robberies: 7 Practical Tips to Keep Your Business Secure

Jewelers Mutual® Group As a jeweler, you understand the importance of protecting your store and its valuable inventory. Unfortunately, smash-and-grab robberies can happen quickly and unexpectedly, leaving you feeling vulnerable and at risk of losing your livelihood. These types of crimes can be devastating, but with the right preventative measures in place, you can reduce the risk of a robbery and protect your business. In this article, we’ll share seven practical tips to help you prevent smash-and-grab robberies and keep your jewelry store secure. Tip #1: Secure Your Windows and Doors Securing your windows and doors is crucial when it

Read More »

Unveiling Mimetic Desire: The Marketing Tactic You Already Employ (and May Not Realize It)

By Donna Jolly, RJ, Director of Marketing, American Gem Society About sixty years ago, the French academic René Girard introduced a radical theory that changed marketing as we know it. Girad proposed that human desire is not innate. Instead, we mimic the desires of others, often without realizing it. He called this idea “mimetic desire.” Mimetic desire is a psychological behavior that can explain why we crave the latest gadgets, fashions, or experiences that our friends, celebrities, or influencers have. Marketers have employed mimetic desire tactics in their campaign strategy for decades. With today’s social media saturation, it’s more predominant

Read More »

Wells Fargo and AGS Provide Enriched AGS Fraud Protection Program with Intellicheck

Wells Fargo and American Gem Society (AGS) offer a value-added service that will be available to AGS credit card program members through Intellicheck. This program enhancement provides a fast and easy-to-use mobile app for in-store transactions that supports the prevention of fraudulent credit account openings. Intellicheck’s proven, state-of-the-art identity validation app gives participating jewelers a clear competitive advantage. It makes it easy to confidently extend credit to customers with a frictionless experience that validates identity documents like drivers’ licenses and state-issued IDs from every state in under a second. The importance of this new program benefit is already being realized

Read More »