September 28, 2018

By Alethea Inns, CGA, Director of Gemology and Education, American Gem Society Buying jewelry can be intimidating—it’s a bit like buying a home. It’s a big purchase and you need help from qualified professionals—that you trust—to close the deal. And it’s an emotional purchase; it can represent a big life change. This is experience talking. I recently bought my first house. It was scary. How was I supposed to spend so much money on something that was so unknown? I had the comps, knew the area, knew the specs of the house and all the data and statistics. But that wasn’t