Cut. Color. Clarity. Carat Weight. For a first-time buyer, you might as well add Complicated to that list. Don't worry, we’ve got you covered. Rest assured, beautiful diamonds can fit almost any budget. Plus, by knowing a thing or two about the 4Cs, you'll be able to shop smarter and most likely score a better deal.
Check out the list of topics to the left, or search for an AGS-certified jeweler near you who can answer your questions and give you advice. Our member jewelers are trained and certified to help new buyers, and they’ll happily teach you everything you need to know.
When you are shopping for a diamond and find one you like, here's a helpful hint: ask your American Gem Society jeweler to show you how the diamond performs (or sparkles) in a range of lighting conditions. A well-cut diamond will sparkle no matter what kind of light it is in.
Check out this video, which shows an AGS Ideal Cut diamond in low light. Note the sparkle.
To find a jeweler see our list of knowledgeable and reputable retailers: