With more than 20 years of diverse, hands-on experience in the jewelry industry, Chuck brings a unique and valuable perspective to ASHI’s retail partners. His career spans both the wholesale and retail sides of the business, giving him an in-depth understanding of the full product lifecycle—from concept and sourcing to in-store merchandising and customer engagement.
During his time with Pandora, Chuck has successfully led teams, managed multi-store operations, and collaborated with independent jewelers to build localized marketing strategies and product assortments that drive profitability. His ability to balance strategic insight with real-world retail execution makes him a trusted resource for jewelers looking to grow in
a competitive and evolving market.
“Chuck is a seasoned professional who understands the needs of today’s independent jeweler,” said Mr. Pandya, Partner at ASHI Diamonds. “He combines industry knowledge with practical solutions, helping our retail partners position themselves for long-term success.”
In his new role, Chuck will serve as the primary point of contact for ASHI’s Southeast retail partners, providing personalized support and strategic guidance on product curation, marketing initiatives, and business development opportunities. He will begin outreach in the coming days and can also be contacted directly at 404-307-5687 or [email protected].
For over four decades, ASHI has been a trusted partner to more than 1,000 independent retail jewelers across North America. With fully integrated manufacturing facilities in North America and Asia, ASHI delivers exceptional craftsmanship, innovative designs, and responsive service that help jewelers thrive.
Key benefits of partnering with ASHI include:
- Trend-driven, high-margin product lines across bridal, fashion, and core categories
- Consistent quality control and service reliability
- Competitive pricing and fast, efficient replenishment
- Turnkey marketing support—from in-store signage to digital campaigns
- Advanced e-commerce and B2B web solutions tailored to independent retailers
- ASHI remains committed to delivering value, trust, and partnership to help jewelers stay ahead of evolving consumer expectations and retail trends.
To learn more about ASHI Diamonds and our retail support programs, please visit ashidiamonds.com.
