This year’s Vendor Roundtable delves into the dynamic shifts in our industry driven by female purchasers and decision-makers. Retailers are invited to this session to ask questions or offer their insights during the Q&A.
Beyond Swifties: Adapting Your Sales Approach for Women
Monday, April 15 / 4:00 p.m.–5:00 p.m.
Moderator: Anna Samsonova, Owner, Samsonova Consulting
Panelists: Angela Hope, RJ, Vice President of Merchandise, Ben Bridge Jeweler; Brecken Farnsworth, CG, Vice President, Parlé Jewelry Designs; Joshua Israileff, RS,
Owner, ASBA
Join us at the Conclave Vendor Roundtable for an insightful panel discussion that delves into the dynamic shifts in our industry driven by female purchasers and decision-makers. In the wake of the influential female economy of 2023, where Taylor Swift, Beyoncé, and the movie Barbie helped fuel local economies, female consumers played pivotal roles in the economy. This trend extends to our industry, where there is a rise in women in leadership, from store owners to buyers.
Our panel will explore how this trend is shaping the jewelry market. Discover how vendors can adapt their sales strategies to effectively engage with the growing number of women leaders and buyers at AGS retailers. The conversation will focus on guiding vendors in helping retailers attract self-purchasing women through their product offerings but will also provide best practices for working with women leaders at AGS stores. Learn about the nuances and behaviors that you should be conscious of in this evolving landscape, where women often play influential roles in the decision-making process.
Don’t miss this opportunity to gain a deeper understanding of the changing dynamics and enhance your business interactions.
