On September 16, Will Guidara, our breakfast keynote, takes the Conclave stage. Will is the author of The New York Times bestselling Unreasonable Hospitality, which chronicles the lessons in service and leadership he has learned over the course of his career in restaurants.
Here is one example of “Unreasonable Hospitality” in action. At the end of every meal, guests are given a small gift: a jar of granola—the kind of alpine comfort food that chef Daniel Humm enjoyed as a child in Zurich. It’s a simple gesture, but one that reflects the extra step, the added moment of delight, that has made Guidara a legend in hospitality.
Thanks to the New York Times, which recently ran the granola recipe, we are happy to share it with you here.
Eleven Madison Park Granola
| Ingredients | Instructions |
|---|---|
Yields approximately 6 cups
| Step 1 Heat oven to 300 degrees. In a large bowl, mix together the oats, pistachios, coconut, pumpkin seeds, and salt. Step 2 In a small saucepan set over low heat, warm the sugar, syrup, and olive oil until the sugar has just dissolved, then remove from heat. Fold liquids into the mixture of oats, making sure to coat the dry ingredients well. Step 3 Line a large, rimmed baking sheet with parchment paper or a silicone baking mat, then spread the granola over it. Bake until dry and lightly golden, 35–40 minutes, stirring granola a few times along the way. Step 4 Remove granola from the oven and mix in the dried sour cherries. Allow to cool to room temperature before transferring to a storage container. |
Imagine keeping a few jars of this granola on hand as a thank-you for the staff member who stayed late to help out, or for the loyal customer celebrating a milestone you remembered without being reminded.
It doesn’t have to be granola, nor does it have to be food. A handwritten note. A small wrapped gift. A congratulatory text when you hear good news about a customer getting a promotion or an award, or a sympathy card when a loyal customer loses a loved one.
You already deal in moments that matter. Will Guidara would simply ask: What is the one extra thing that makes someone never forget you?
Click here to learn more about Will Guidara as well as Conclave’s three other dynamic keynotes! Don’t miss this opportunity to learn from the creative minds who propel today’s businesses forward.