May 14, 2026

On September 16, Will Guidara, our breakfast keynote, takes the Conclave stage. Will is the author of The New York Times bestselling Unreasonable Hospitality, which chronicles the lessons in service and leadership he has learned over the course of his career in restaurants. Here is one example of “Unreasonable Hospitality” in action. At the end of every meal, guests are given a small gift: a jar of granola—the kind of alpine comfort food that chef Daniel Humm enjoyed as a child in Zurich. It’s a simple gesture, but one that reflects the extra step, the added moment of delight, that