For immediate release: (Nov 10, 2025, New York, NY) – VERRAGIO, the beloved 29-year fine jewelry brand, announces its collaboration with Robbins Brothers to launch their newest location in the historic Pasadena Playhouse District with a “Modern Fairytale” themed styling party on November 13, 2025, two days before the store’s official grand opening. Over twenty social media influencers will visit a Cinderella-style carriage outside the store for photo ops and then come inside to play dress-up. These VIP guests will visit different areas within the store to discover new jewelry styles and create distinctive fine jewelry styling with Verragio Fine Jewelry, snapping selfies all along for sharing on social media. The private event will take place from 6:00 p.m.–9:00 p.m. in the new Pasadena location of Robbins Brothers with the goal of building buzz for the new store and the new collection just in time for holiday gift shopping.
“We are always delighted to support our retail partners, especially when there is such a unique synergy between the store’s creative vision and the inspiration behind our designs,” says Sophia Macris, Creative Director of Verragio Fine Jewelry. “Our newest collection, ‘Highgrove,’ is perfectly aligned with Robbins Brothers’ ‘modern fairytale’ theme. The designs are fully inspired by Princess Diana and her beloved home. This event will be a fun way to pay tribute to the princess inside all of us!”
Recently launched at Couture during Las Vegas market week in June 2025, the new Highgrove collection features necklaces, bracelets, rings, and earrings. The design elements include ribbons and bows inspired by the princess’s classic elegance and playfulness, as well as an undulating collar necklace influenced by her Jubilee tiara, and carved colored gemstones meant to evoke the natural beauty of her gardens at Highgrove.
Macris will personally attend the event, giving styling tips and sharing the rich stories behind the designs. She will point out the quilted diamond-shaped pattern on Princess Diana’s bridal shoes, her colorful delphinium, wisteria, and cyclamen at Highgrove, as well as the design patterns in her tiara, all of which are reflected in the jewelry. Additional Verragio collections such as Vesper, Devotion, and Reverie will also be available for styling the influencers during the event.
For more information on Verragio or to view their collections, visit verragio.com.
For press inquiries or requests for interviews, contact Duvall O’Steen at [email protected].
ABOUT VERRAGIO
Verragio is a New York City-based jewelry designer, renowned for its exquisite diamond engagement rings, wedding bands, and fine jewelry. Revered as a top bridal brand, its collections are showcased across a network of well-known fine jewelry retailers across the U.S., Canada, and Europe. Recently, Verragio has broadened its distinctive offerings to include unique fine jewelry collections, adding to its already impressive bridal selections. Every piece, be it a ring or jewelry, is handcrafted with precision, marrying traditional craftsmanship with modern technology to produce bridal rings of exceptional styling and fine jewelry that exudes sophistication.
Barry Verragio, with his nearly three decades of expertise in fine jewelry design, is a master of his craft. His journey from the Fashion Institute of Technology in New York City to establishing a distinguished jewelry brand captures his commitment to innovation, craftsmanship, and quality. Verragio’s vision is to enchant today’s bride and the discerning jewelry enthusiast, creating pieces of jewelry that are far from ordinary. For more information, visit Verragio.com and follow @Verragio.