At Facets of Fire, innovation meets beauty in a way that redefines how we see diamonds. Glenn Markman, CG, CEO and President of Facets of Fire, describes the company’s mission simply: “We specialize in making natural diamonds brighter, more beautiful, and instantly recognizable. We’re not just another brand name—we’re pushing the boundaries of what’s possible in diamond cutting.”
Using patented nanotechnology, Facets of Fire cuts hundreds of thousands of invisible nanoprisms onto the surface of each diamond—microscopic features that act like facets within facets. “The result? A diamond with 7x more sparkle, fire, and brilliance than an ordinary diamond,” says Glenn. “It’s a difference you can see instantly—and one your customers will fall in love with.”
In a market crowded with lab-grown diamonds and similar aesthetics, Facets of Fire offers a standout advantage. “Any diamond can be cut to ideal proportions,” he explains. “Natural diamonds are struggling to stand out—and retailers are left relying on paperwork to prove a diamond’s value. We’ve changed that conversation.”
Glenn Markman, CG, CEO and President of Facets of Fire Diamonds, leads a training session on the brand’s patented light performance.
Facets of Fire’s natural diamonds go beyond ideal. Their patented technology creates a proprietary light performance that neither lab-grown nor traditionally cut diamonds can match. Glenn shares, “For retailers, that difference goes beyond beauty—it drives business. It means offering truly exclusive jewelry backed by powerful storytelling. This is a diamond that commands attention—and margin.”
The company’s approach to customer experience is rooted in three core values: being first, delivering the most, and striving to be the best. “We’re proud to be the first diamond brand to introduce patented nanotechnology to natural diamonds,” states Glenn. “Our diamonds deliver visibly more sparkle, fire, and brilliance than anything else in the market.”
This commitment to excellence extends to every facet of the business. “Whether it’s our diamonds, our jewelry, or the way we support our retailers, we’re obsessive about the details,” Glenn says. “We believe in doing more—because, in a crowded diamond market, standing out isn’t optional; it’s everything.”
Facets of Fire diamonds are now offered in seven beautiful shapes, engineered with strategically placed nanoprisms to optimize the diamond’s light performance.
Side by side: a Facets of Fire diamond, a traditionally cut natural diamond, and a lab-grown diamond. Facets of Fire is cut to shine brighter, with more fire, sparkle, and brilliance.
For Glenn, few things compare to the emotional response sparked by a Facets of Fire diamond. “There’s nothing more rewarding than watching someone see one for the first time and say, ‘Wow, I’ve never seen anything like this,’” he says. “That reaction never gets old.”
He also values the relationships with retail partners. “When they tell me a customer couldn’t take their eyes off the diamond or wanted to transform their own diamonds using our patented cut—it’s a reminder that we’re offering something meaningful.”
As a member of the American Gem Society (AGS), Glenn encourages others to tap into its opportunities. “Reach out to Donna Jolly and her amazing marketing team,” he advises. “The marketing support alone is worth it—things like the Spectra spotlight or a social media takeover help boost visibility.”
Glenn adds, “For retailers, I always recommend bringing your team to events like Conclave or Converge. The learning opportunities are incredible, and it’s a great way to help your staff grow while staying connected to what’s happening in the industry.”
Visit facetsoffire.com for more information.
Facets of Fire elevates timeless designs with natural diamonds that shine with exceptional fire and brilliance. These diamond hoops showcase the signature sparkle created by patented nanoprisms.
Facets of Fire engagement rings mean more—more sparkle, more fire, and more brilliance.
