Guide to Positioning a Jewelry Business Online
By Alex Fetanat, CEO of GemFind If there is one thing most jewelry businesses have learned during the COVID-19 pandemic, it’s that having an online component to your business is extremely important. In a perfect world, most jewelry stores would have had an online presence before COVID-19, but as we are experiencing, that hasn’t been the case. If you are like most jewelers, the day-to-day has kept you so busy that you just haven’t had the time to think about your online business thoroughly. We get it. If you are generating enough walk-in traffic and referrals, why jump into the