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Guide to Positioning a Jewelry Business Online

By Alex Fetanat, CEO of GemFind If there is one thing most jewelry businesses have learned during the COVID-19 pandemic, it’s that having an online component to your business is extremely important. In a perfect world, most jewelry stores would have had an online presence before COVID-19, but as we are experiencing, that hasn’t been the case. If you are like most jewelers, the day-to-day has kept you so busy that you just haven’t had the time to think about your online business thoroughly. We get it. If you are generating enough walk-in traffic and referrals, why jump into the

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10 Safety & Security Tips for Re-opening Your Business After COVID-19

By Jewelers Mutual Group After a long hiatus from your business, we know you’re eager to open your doors and get back to serving your customers. However, once businesses in your state have been given the okay to open, you still need to remain vigilant when it comes to security, employees, transporting jewelry stock, and more. Here are 10 tips to help prepare your store for reopening. 1. Contact your agent to reinstate insurance coverage that may have been temporarily reduced while closed. If a temporary endorsement was made to your on-premises stock limit, you will have to call your

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Uneek Jewelry Receives 11 Wins in INSTORE Design Awards 2020

Contemporary bridal and fashion jewelry brand, Uneek, is known for its numerous recognitions from its industry peers. This year, Uneek adds 11 wins under its belt from INSTORE Design Awards. Voted by the judges and retailers, the award-winning pieces by Uneek’s president and lead designer Benjamin Javaheri are recognized in seven major categories. “Awards are great but the real excitement is seeing the winning design given as a gift of adornment that will be passed down as heirloom pieces from generation to generation,” Javaheri shares. First of the two biggest winners in the roster is Uneek’s “Solstice,” a 8.57 carat VS1/GIA certified

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Let Them Know You’re Back!

Tips for Letting Your Customers Know Your Store has Reopened As government regulations begin to ease in certain parts of North America, many retail stores are reopening their business. We recently sent several eblasts out as part of a Reopening Series—a toolkit designed to help you better prepare your business to reopen. In the first email, we offered these communication guidelines, which address not only social media, but the website and emails as well: Post your store hours, appointment options, and health and safety policy on your website, social media, and throughout the store. Send an email to your customers

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Positive Post Ideas from AGS Members

We found some posts from the AGS community that we’d like to share with you. They are positive examples of great content that we hope inspire you in your own social media. Bennion Jewelers Click here for larger view.  

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