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June 3, 2021

All About Birthstones: Pearls

June has arrived and we’re excited to share this video about one of this month’s three birthstones: pearls! Anil Maloo, president of Baggins, Inc. shares his expertise on the luminous beauty of Akoya, Tahitian, and South Sea pearls. Vendors: Are you interested in submitting a video on birthstones? This is your opportunity to share your expertise on birthstones with your fellow members through short, one to three-minute videos discussing the characteristics and qualities of gemstones. Your video will be featured in our semi-monthly Spectra Update and in AGS PRO. To participate, click the button below to fill out our Content Submission form

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How to Get Customers to Connect With You Quickly

The Find a Jeweler (FAJ) search on makes it faster and easier for potential customers to find your business. We want to ensure that customers are able to connect with you once they click on your profile, and we need your help! It is important that your primary email address is updated in your member profile so that future customers can connect more easily with you via the handy “Contact” forms located within FAJ. When a potential customer fills out the form, it will be sent directly to your inbox! Please follow these quick steps to review and update

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Retailers: Shine Bright on IGTV

We’ve recently announced our new Instagram IGTV series, the “American Gem Society’s Sparkle Sessions,” and we are on the lookout for more talent! “Sparkle Sessions” is a new short-form video series that stars you! It’s your chance to talk about the jewelry you love in your store, and why it’s special. It also gives you the chance to showcase your expertise in jewelry and gemstones. Episode 2 is now live and stars Isabelle Corvin, CG, staff gemologist at Panowicz Jewelers. Click here to see it. You can also view our premier episode starring Nikia Levesque, Marketing Manager with Day’s Jewelers.

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Tell Your Professional Story With Badges

We all love a good story. Whether we read it in a novel, experience it in a movie, or hear it from a friend, stories keep us riveted and we want to remember them so we can tell others. As an industry professional, you recognize the importance of storytelling when it comes to selling a piece of jewelry. Tell Your Story With a Digital Badge When a potential customer clicks on your digital badge, they’re taken to a dedicated page that tells them what you’ve accomplished in order to earn this unique honor. Click here to see an example. Our

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Grow, Build, and Benefit: Become an AGS Young Titleholder

Does your team have up-and-coming talented individuals? Are you looking for ways to support their professional growth as well as your own? The AGS Young Titleholders (YTs) are looking for the next wave of innovators, motivators, and gurus that want to help build and strengthen the future of the Society as well as the jewelry industry at large. Whether you’re new to the AGS and industry or are a seasoned professional, the YTs have opportunities available for all members, such as: Educational scholarships Free webinars AGS Mentoring Program Lively networking events If you are interested in joining the Young Titleholders, please

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Five Things to Do in Dallas

Wondering what to do in Dallas during your free time? We did some research and there are a lot of options! So much that we can’t cover it in one article. To get you started, here are five ways to spend your time if you arrive a day early or plan to stay late during Conclave. The Sixth Floor MuseumThe Sixth Floor Museum chronicles the life of John F. Kennedy—the 35th President of the United States—from a historical, social, and cultural perspective. Browse through more than 90,000 artifacts and stand in the exact window that Oswald fired from. Afterward, head

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