With the growing interest in laboratory-grown diamonds, you may receive inquiries from your customers. It’s important to have answers ready should they have concerns about the jewelry they have already purchased or about new purchases.
On this page, you’ll find additional resources to help you learn how to develop your own policy and respond to customers regarding laboratory-grown diamonds and their detection.
Your customers look to you for assurance on the jewelry they purchase. For example, they may ask questions related to media reports about laboratory-grown diamonds being difficult to detect with the naked eye and requiring specialized screening equipment.
When appropriate, discuss the positive aspects of our industry and the good work it does. Such as, if you’ve traveled to a diamond mine, explain how the industry has helped the local communities or how you have seen the industry’s impact firsthand. For additional ideas on how this conversation might unfold and ways you can emphasize all the good our industry does, click here.
Having set policies and procedures is one of the easiest ways to communicate confidence to your customer. Click the link below to view a few suggestions.
While we understand that this is not always possible, we recommend having more than one piece of equipment to provide more in-depth screening so you can compare results should they vary. For the most reliable information, we recommend sending a diamond to a diamond grading lab for screening.
Below are sample questions and suggested responses to inquiries about natural and laboratory-grown diamonds.
We stand behind everything we sell! At [XXX] Jewelers, we [insert store policy and procedures].
Our goal is to maintain our product integrity by ensuring that what we sell is what we say it is and by offering [insert offerings if applicable like responsibly-sourced jewelry, diamonds with origin reports].
Possible answers based on the situation:
There are laboratory-grown diamonds or other materials that look similar to diamonds such as moissanite, cubic zirconia, and crystal, but we will not sell you one without disclosing it.
Our policy is to disclose all treatments and types of gems and materials. In our store, if we show you a laboratory-grown diamond, we’ll let you know it’s laboratory grown.
You may also want to discuss or reiterate your policy and procedures or offer to test. See the previous question for suggestions.
Most diamond grading laboratories have the equipment it takes to decide if it’s natural or not.
In most cases, testing for laboratory-grown diamonds requires expert gemologists with high-tech equipment that follows specific testing protocols to differentiate between natural and laboratory-grown diamonds.
It takes a lot of training, experience, and knowledge of diamond growth, chemistry, and optical properties to make a conclusive determination.
If applicable: If you feel that you want your diamond looked at by a lab, this is a service we can provide for you.
I wouldn’t be in the industry if it were! The jewelry industry has many good people and positively impacts communities worldwide.
I’m a member of the American Gem Society (AGS), a nonprofit association dedicated to consumer protection, a high standard of ethics, and ongoing education. In addition to AGS, there are jewelry associations dedicated to helping people, like:
We vet all our vendors to ensure they adhere to responsible sourcing practices. We do an audit, as well, asking them to let us know, in writing, whether they sell undisclosed synthetic or treated diamonds. If they do not comply, it can impact our business relationship with them.
Yes, we do. We require all vendors to screen and test their jewelry and disclose any treatment or whether the gem is natural or not.
Please refer to the information on diamond screening and detection equipment for more information here (please scroll down the page to “Approved Diamond Screening Equipment”).
Laboratory-grown diamonds are a blend of science and technology. They share essentially the same properties as a natural diamond chemically, physically, and optically. Here are a few quick facts that may be helpful in discussing the difference between natural or laboratory grown with your customers.
Send a customizable quality assurance template to your vendors. This simple step helps give assurance that your vendors are responsibly disclosing any laboratory-grown diamonds or treatments in the gemstones you buy from them.
Firms with the Accredited Gem Lab® (AGL) designation prove to their customers and clients that they are vested in thoroughly inspecting gemstones and jewelry. More importantly, each Accredited Gem Lab® must have an AGS titleholder on staff, with a minimum of a Certified Gemologist® (CG) or Certified Gemologist® Appraiser (CGA) title to oversee its use. This ensures that a fully-credentialed gemologist with the proper knowledge handles gemological testing and appraising.
Are there additional resources you’d like AGS to provide on laboratory-grown diamonds? Email your suggestions to [email protected].