If you’ve ever wished you could get your jewelry, products, services, or expertise in front of more people, the American Gem Society (AGS) is here to help amplify your reach.
The audience is already here. In 2025, consumers ran 3,101,931 searches in Find a Jeweler, and AGS.org saw 5,669,974 total site visits. That steady traffic provides a powerful platform for member stories, products, and expertise.
Beyond our own channels, AGS earned 2,304 media mentions last year, reaching 1,855,883,796 people. And our social community continues to grow, with 832,888 followers across Facebook, Instagram, and more.
So how do you tap into it? Here are some of the free marketing opportunities available to you as an AGS member:
Social Media Opportunities
Submit photos or videos for us to post on our AGS social channels. Include a suggested caption.
Instagram Takeovers
Want to tell your story in your own voice? Schedule a takeover and share images of your product line, new arrivals, or a special event, like a trunk show between an AGS Retailer and AGS Partner.
Vendor Member or Retailer Spotlights
Partner members can be featured on the AGS Instagram Community page with a video or up to three posts, along with your caption. For Retailers, we’ll feature you on our Facebook page, also with three photos or a video.
Video Features and Themed Content
Showcase your expertise through video. Opportunities include our consumer-friendly series, “Sparkle Sessions,” or educational content for members, such as our “Members Teaching Members” series. Visit our YouTube channel to see recent examples.
Content and Thought Leadership
Pitch ideas for Spectra, Spectra Update, AGS PRO, our consumer enews, Brilliance, or our consumer blog.
Book a Free Marketing Consultation
Need a quick sounding board or want to learn how you can leverage your marketing with ours? Request a marketing consultation with an AGS marketing professional. Email: [email protected].
Bottom line: AGS offers a built-in audience across our website, social channels, and media reach. If you have something to share, we’re here to help you amplify it—at no extra cost.