February 19, 2026

If you’ve ever wished you could get your jewelry, products, services, or expertise in front of more people, the American Gem Society (AGS) is here to help amplify your reach. The audience is already here. In 2025, consumers ran 3,101,931 searches in Find a Jeweler, and AGS.org saw 5,669,974 total site visits. That steady traffic provides a powerful platform for member stories, products, and expertise. Beyond our own channels, AGS earned 2,304 media mentions last year, reaching 1,855,883,796 people. And our social community continues to grow, with 832,888 followers across Facebook, Instagram, and more. So how do you tap into

Christophe Danhier, born in Nantes, France, was raised by his grandmother in Les Sables d’Olonne and Paris. At 19, he moved to Santa Monica, California, to enjoy its freedom and natural beauty while pursuing a degree in gemology. After the 1994 Northridge earthquake, he relocated to New York City in search of a more vibrant economy and better job prospects in the jewelry industry. In New York City, Christophe took up a job as a Zale Quality Assurance inspector. This role exposed him to major diamond and colored gemstone houses and manufacturers, allowing him to gain firsthand knowledge and develop