The holiday season is the perfect time to make the most of your American Gem Society (AGS) membership. These five value-added opportunities help you connect with clients, grow your brand, and strengthen relationships within the AGS community.
1. Instagram Takeover or Vendor Member Spotlight
Showcase your brand on Instagram! Retail and Partner (vendor) members can participate in a day-long AGS Instagram Takeover on the Society’s Instagram page to highlight jewelry, share behind-the-scenes stories, and connect directly with followers. Click here to learn more.
AGS Partner (vendor) members can also be featured in the Vendor Member Spotlight, a Friday feature on the AGS Community Instagram page. Submit a video or up to three posts with your own captions to connect directly with AGS Retailers and highlight your latest designs or services.
Both opportunities help you tell your story and engage followers in a fresh, authentic way. To schedule your Instagram Takeover or Vendor Member Spotlight, contact [email protected].
2. Sparkle Sessions
Retailers: the spotlight’s on you! Our “Sparkle Sessions” Instagram series introduces consumers to the jewelers behind the counter—the experts who bring jewelry to life. These short videos highlight your craftsmanship and remind clients why AGS jewelers are the trusted choice for their most meaningful purchases.
Partners: collaborate with your AGS retail clients! If they’re filming a “Sparkle Session,” offer to include your jewelry or co-host during an in-store event or trunk show. It’s a great way to strengthen your partnership and give both brands extra visibility.
Learn more at ags.org/sparklesessions or contact [email protected] for details.
3. AGS Retailer SourceHub
The AGS Retailer SourceHub on Facebook is your go-to resource for sourcing products and services from trusted AGS Partner members. Retailers can post sourcing requests, while Partner members can respond directly with solutions.
The Retailer SourceHub saves time and money while keeping sourcing simple, transparent, and within the AGS network you already know and trust. Every Partner member has been vetted for membership, just as you have, ensuring quality, ethics, and professionalism across every interaction.
Join the AGS Retailer SourceHub today to discover new opportunities and strengthen your network of trusted peers. Visit facebook.com/groups/agsretailersourcehub to get started!
4. Retailer Talking Points
Download our Retailer Talking Points to help share your professional training, ethical commitment, and the value of your AGS credential with customers. These ready-to-use points make it easier to tell your story—whether on your website, social media, or in-store conversations.
It’s a simple way to reinforce consumer confidence during the busy holiday season and remind shoppers why working with an AGS jeweler means working with an expert.
5. Trending Now Page
Each season, we update our Trending Now page on ags.org to showcase timeless jewelry trends and highlight the artistry of our AGS members. The page attracts consumers, AGS members, and media outlets seeking beautiful, trend-forward jewelry.
This is your opportunity to gain visibility for your designs or collections. Submit your images and product descriptions at ags.org/uploads to be considered for the next update.
It’s free exposure that helps you reach new audiences—and your work could be featured in front of thousands of jewelry lovers this holiday season.
Your AGS membership offers many ways to elevate your visibility, engage with clients, and connect with fellow members and peers—all at no additional cost. Whether you’re sharing your story on social media, connecting with peers, or showcasing your jewelry, each of these opportunities strengthens your business and the AGS network as a whole.
Learn more about the benefits of AGS membership at ags.org/the-power-of-membership. To participate in any of these opportunities or to schedule a free marketing consultation, contact [email protected].