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May 5, 2022

Diamonds Do Good and Punchmark Announce “5th C = Community” Retailer Initiative

At the 2022 AGS Conclave, international non-profit Diamonds Do Good® and leading jewelry website design firm, Punchmark, announced their partnership to provide retailers with a consumer-centered “5th C = Community” template page for their websites. “Traditional 4Cs of diamonds are tactical tools to describe the physical characteristics of a diamond but are devoid of the emotion and passion natural diamonds represent,” says Diamonds Do Good Executive Director, Nancy Orem Lyman. “Today’s consumers need more than comparative characteristics—they need to know the positive impact they have on people and communities. This is the real story behind diamonds and their value.“ The

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American Gem Society Awards Honorees During 2022 Conclave

Several prestigious awards were given during Conclave on April 27 at the Titleholder Luncheon. Sarah Nanasi Russell, CG, past chair of the Young Titleholders Committee, gave out the 2022 Young Titleholder of the Year Award to Maria Brown, RJ, of Exclusively Diamonds. “Maria has been a consistent and tireless contributor on the Young Titleholder Committee since she joined five years ago,” said Ms. Russell. “She has never missed an opportunity to volunteer for a task when we need extra help and her commitment to our everyday operations has been critical to our success.” The Black in Jewelry Coalition (BIJC) collaborated

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Your Donations Make a Big Difference

When it comes to making a difference, the AGS community shines brightly! Both Gem Legacy and Jewelers for Children (JFC) received generous donations during Conclave. To help prevent silicosis—a lung disease caused by breathing in tiny bits of silica—miners need proper masks and filters that can deter inhalation of silica dust. Thanks to the AGS community, Gem Legacy has raised close to $8,000 toward supporting silicosis prevention. Make May Matter During May, help us reach our goal of raising $10,000. Please join us in doing good and provide funding for much-needed masks for miners. Your donation can help save lives. Thank

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