Diamonds Do Good and Punchmark Announce “5th C = Community” Retailer Initiative
At the 2022 AGS Conclave, international non-profit Diamonds Do Good® and leading jewelry website design firm, Punchmark, announced their partnership to provide retailers with a consumer-centered “5th C = Community” template page for their websites. “Traditional 4Cs of diamonds are tactical tools to describe the physical characteristics of a diamond but are devoid of the emotion and passion natural diamonds represent,” says Diamonds Do Good Executive Director, Nancy Orem Lyman. “Today’s consumers need more than comparative characteristics—they need to know the positive impact they have on people and communities. This is the real story behind diamonds and their value.“ The