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The Reading List: Content You’ll Find in AGS PRO

Have you visited AGS PRO lately? Your one-stop learning portal is filled with educational content. Here are three noteworthy pieces to read:

Advertising Principles for the Jewelry Industry
Jewelers Vigilance Committee (JVC)
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This abstract outlines some important principles of advertising while adhering to Federal Trade Commission (FTC) Guidelines. It is excerpted from JVC’s “Guide to Selling Jewelry in the 21st Century: Legal Compliance for Designers, Independent Jewelers, and Online Sellers” and is a recommended Essential Guide for AGS members. It can be purchased from

Article is listed under: Business Management

Clienteling for Increased Sales and Rock Star Level Loyalty

Phillip Bosen, CG, Bosen Associates
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The importance of clienteling, including the difference it can make to the bottom line, and how it leads to increased retention of team members and loyalty of clients. Additionally, learners will be introduced to new tools to make it easier to implement these skills with regularity.

Article is listed under: Sales

Competing in a Convenience Economy

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Podium lays out ways to connect the online and offline experience, be where your customers are, show up on top in searches, leverage two-way messaging to your advantage, and more.

Article is listed under: Marketing


  1. Make sure you are logged into the Membership Portal at That makes downloading documents easier.
  2. Speaking of downloads, PRO uses the word “Launch” which is the PRO way to say “download.”