the value of a diamond

4 Reasons Diamonds are Not Expensive

By Preston Wallace, CGA, K-Jon’s Jewelery Customers walk in my door every day and say “Wow! $8,000 for that?  Diamonds are expensive!”  But they’re not.  I know what you’re thinking: I’m crazy, right?  No, I meant what I said, and no, I’m not crazy.  If you consider what diamonds are, how we get them, and what their value does over time, I think you’ll agree that diamonds are NOT expensive.  Here are 4 reasons why: 1. Diamonds are Rare On average, one million diamonds must be mined to find one 1ct diamond.  Think about that!  Diamonds are extremely rare, especially

Read More »

So you think you know a guy who knows a guy who has a cousin who can help you find a diamond?

By Evert P. Botha, Registered Supplier, Embee Diamonds Think again. Truth be told, just about everyone knows someone in the diamond and jewelry trade, but do you have a relationship with a trusted jewelry professional? Someone with the credentials to prove that they know their stuff? Someone that’s not interested in simply selling you what they have available at a bargain price? So called “bargain” prices on diamonds should always raise several red flags. Let’s look at some of the many factors that impact such “bargain” prices. Firstly, origin or conscience. Diamonds that make their way into the supply pipeline

Read More »